A Fail Proof Guide to Your 2011

Marketing

Plan

What Happened to

Marketing?

Newspapers, radio, magazines & TV were

all invented to sell advertising

1950

“Wait a minute, we could make money off this! Lots of money!!”

1960

1965

1970

1980

1990

2000

In a complicated World humans usually try to

simplify

In the last quarter of 2009 Canadians spent more time

on the internet than

watching television

http://thenextweb.com/apps/files/2010/03/google_logo.jpg

accounts for over 70% of search traffic

People spend more time time on

than any other website

6 hours per month on average

Let’s think about advertising

logically

On any item over $30, can advertising

influence you to buy it?

People

influence.

Advertising does not.

A

fail proof guide to your marketing plan

Have something worth

talkingabout

Tell it to people who

want to hear

it from you

“Selling to people who actually want to hear from you is

more effective than interrupting strangers who

do not.“ –Seth Godin

The people who like you or your message

will do the

marketing for you

Questions?

Follow me:

@FraserStrategy

JephMaystruck.com

FraserStrategy.ca