Post on 14-Jan-2015
description
You Said You “Like” Me But You Never Call
Building a Community on Facebook
Joanne McGonagleAuthor, Master of Zoology, GFP @thetiniesttiger
One Cat
• An unplanned adoption changed two lives
• We were redirected to follow a different path
• Started a Facebook page to sell books and bring more awareness to big cat conservation.
The Beginning
The Voice of your Brand
Community Building
Communicate as Friends
•Fans versus Friends•I, Me, Mine versus We, Us, Ours
•Allow posts by everyone
The Tiniest Tiger on Facebook
55,152 “Likes”
Engagement is a Two-Way Street
•Don’t Do Drive-By Posts•Participate in Conversation
•“Like” comments by others•Chat with Friends in the Thread•Answer questions
What’s a Drive-By Post?
• Auto-posts from other social media sites.
• Posting and not participating in comment thread.
• Sell, Sell, Sell, Sell….cute cat photo…Sell, Sell, Sell….
Participate in Conversation
Keep Up With Your Updates!
• Try to post about the same time each day.
• Return to the page to “like” comments and reply in the thread.
• Friends of your page will begin to look for your updates and keep returning.
Super Busy? Schedule Ahead
• Schedule your posts to help save time.• Just make sure you go back and engage with the page
Monitor, Measure, Evaluate
• Be authentic and honest
• Transition through tough times
• Listen and Adapt
Time Brings Change
Steps to Build Your Facebook Page
1. Communicate as a friend
2. Actively engage on your page
3. Post consistently.
4. Monitor, Measure, Evaluate
5. Adapt
Please Remember to care for all cats, big and small
Thank You!