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You’ve Got It Wrong!It is simpler than you think

Håkan Söderbom, www.konsultpartners.com

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After this, you will…ͼ Talk about social media as an expertͼ Know what social media is, and isn’tͼ Have a good overview of some key tools

ͼ This session is not about “how” to do it

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Håkan Söderbomwww.HakanSoderbom.com

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What is…?Media? Social Media?

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Types of Social MediaSocial Networks MySpace, LinkedIn, Facebook

Communities, forums, QA and discussion boards

Meetup, Biznik, Yahoo! Groups, Ning, BuddyPress, Google Groups, Quora

Review and opinion sites

Amazon.com, Epinions.com, Bazaarvoice

BloggingPosterious, Wordpress, Blogger, Blogspot

Microblogging Twitter, Yammer, Chatter

Bookmarking Digg, Delicious, Stumbleupon

Media SharingPhoto: Flickr, Photobucket, PicasaVideo: YouTube, VimeoOther: Slideshare

Social Games FarmVille, World of Warcraft

Many more categories can be considered, e.g. work management (podio.com), project mgmt (scrumy.com), sync tools (sugarsync.com), VR (Second Life) etc

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Social Media Revealedͼ Social Media Tools ͼ Social Media Marketing

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Our strategyVisible Valued

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Becoming Visible and Valued

9www.KonsultPartners.com/presentations

Search Engine Optimization

KeywordsLinksTagsPage Rank…

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Getting Valued

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The Role of the Tools?

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LinkedInLeading professional networking site. Connects professionals with peers and friends. Allows recruiters to find passive candidates. Allows job seekers to find employers and open positions.

Several ways for connecting and networking:• Profiles• Contacts• Groups• Answers• Companies

• Other features: apps, jobs, messages, integration

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FacebookLeading social media site for personal networking.

It allows several ways for people to connect and network:• Friends• Timeline updates• Likes• Pages• Profiles

• Other features: apps, jobs, messages, integration

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TwitterMicro-blogging tool allowing 140 character messages. Fast moving.

# identifies topics@ identifies people

It allows several ways for people to engage:• Posts• Follows• Searches• Direct messages

• Follow-back is an expected culture

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YouTubeLeading video sharing site.

It allows several ways for people to engage:• Comments• Follows• Direct messages

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Flickr

Popular photo sharing site

Many integration points

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WordpressMost popular blogging platform

Hosted at Wordpress.com or self hosted

Alternatives: Posterous, Blogger, Blogspot

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WikipediaThe defacto online Encyclopedia

Executive biographiesSportsmenPoliticiansPublished experts

No self promotionNo slander

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ACC LR EA Mͼ Audience

Segmentationͼ Content Strategyͼ Conversation

Strategy

ͼ Listen & Respondͼ Engage & Activateͼ Measure

CARL MACE™

20www.KonsultPartners.com/presentations

Call to Actionͼ Call for advice

o LinkedIn profile review

ͼ Recommend to project ownerso Small: set up personal or company website o Large: worldwide social media for Boeing

ͼ Photographso PNG with transparent backgroundo JPG with standard backgroundo $10, pay to PayPal: HakanSoderbom@live.com

Doesn’t have to cost

much, or anything

21www.KonsultPartners.com/presentations

Thank You!http://konsultpartners.comhttp://hakansoderbom.com