Post on 19-May-2015
You are a Cultural AgentLee-Sean Huang | @leesean | leesean@purpose.com
Lee Sean
SecretAgent
SecretAgent
CulturalAgent
80%of cultural understanding
is subconsciousGeertHofstede
“Linking beauty and purpose can create a sense of communal agreement that helps diminish the sense of disorder and incoherence that life creates.” Milton Glaser
What?
Culture:the sum of all of our experiences
Design=
Artapplied
Design=
Artappliedliberal
“Own what you can always carry with you; know languages, know countries, know people. Let your memory be your bag.”Aleksandr Solzhenitsyn
“Culture is a toolkit for action.”
Where?
What are the boundaries of design?
Charles ! Ray Eames
What are the boundaries of design?What are the boundaries of problems?
Charles ! Ray Eames
How do you redesign the user interface of civic participation in Rio de Janeiro?
Feedback
#FAIL
How do we create a culture of youth civic and political participation in Rio?
a plan for arranging elements to best accomplish a particular purpose.
Design Charles ! Ray Eames
Don’t Lose The Beat
How can we re-arrange the elements of the New Orleans music economyto produce more resources for artists in need?
Don’t Lose The Beat
How do we create a culture of care for musicians in New Orleans?
1Storytelling
2Protocols
3Artifacts
Our Values We believe that increased participation by youth and members of the emerging middle class in the political process will help bring about greater accountability and transparency.
We are non-partisan and independent. We don’t accept money from government or political parties.
We believe that the internet can serve as a school for a more robust democracy.
We are committed to open source sharing.We value remix and reuse.
Evaluation Principles for Campaign Themes▢ RIPE ! SALIENTIs the issue in the news/being talked about? Is it something that has strong public support and a groundswell of concern among our target audience?
▢ ACTIONABLECan Meu Rio or its members “do” something about the issue? Is there a concrete and plausible political, social, or cultural action that can be taken to affect change?
▢ POLITICAL/CULTURAL IMPACTMeu Rio’s goal is to build a more participatory and open political culture in Rio. While not every campaign needs to directly influence the political process, each campaign should have some short, medium, or long term political objective or impact on behavioral/cultural change among the citizens of Rio.
▢ COMPARATIVE ADVANTAGEIs this an issue or campaign where Meu Rio can take a leadership role while working with other partner organizations working in the same space? Does Meu Rio have a comparative advantage because of our member base, brand equity, and/or innovative use of technology?
▢ EARNED MEDIA/LIST GROWTHWill running the campaign generate free earned media and/or promote Meu Rio membership growth?
Evaluation Principles for Campaign Tools ! Tactics▢ CONNECTIVEDoes it relate to existing user behaviors and social dynamics? Does it bring the community tighter together or connect people closer with their decision makers?
▢ PARTICIPATORYIs it open-ended enough to invite participation but guided and usable enough to actually use?
▢ USER SERVICEDoes it have a clear theory of change? Does the experience inspire, delight, or motivate users?
▢ SCALABLEDoes it “work” (both technologically and compelling for users) for 5 users as well as it does for 5 million)?
▢ REUSABLECan it be reused/repurposed by Meu Rio for future campaigns and not just a one-off novelty?
▢ HACKABLEIs it open source/open API? Can it be reappropriated by users/hackers in new, exciting, unexpected ways or used by other cities/movements?
▢ AWESOME/INTANGIBLESIs it “magical”? Compelling in an intuitive/emotional way? Does it have that certain “je ne sais quoi”?
1Storytelling
2Protocols
3Artifacts
What is the problem? How do we work towards a solution?
What do you believe in? What are the rules of engagement?
Make social objects that invite participation.
You are a Cultural AgentLee-Sean Huang | @leesean | leesean@purpose.com