“Think beyond Apps – think Web App”

Björn Krämer

Head of New Business Mobile Marketing, YOC Group

The mobile Internet has become standard in recent years - worldwide

Mobile vs. stationary:2011: 1.100 millions2013: Inflection point

Smartphone penetration:10% worldwide28% in Europe

Applications conquered the market over time and convinced by their usability

500.000 Apps(overall since launch App Store 2008/07/11)

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The downside: Apps must be developed for each operating system individually,…

…for maximising the mediapenetration of the mobile internet

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This is time-consuming and expensive!

What would be the optimal solution?

One App for all App stores?

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iPhone Smartphone Web-enabled

deviceTablet PC

The solution.

- A product which combines the advantages of native

applications with those of the mobile web -

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App-specific functions

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A native user experience due to more functions

Scroll- /slide effects

Individual menu designs

Embedded multimedia

contents

Access to the geo localization

function for location-based

services

.

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App stores as marketing tool

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Launcher apps tab the marketing potentials of the app stores

App stores as multipliers

Deployment in the respective app store

Native-programmed structure

“You Don’t Need an App for the Web”

Jim Balsillie, CEO RIM

14.03.2011

Contact

Björn KrämerHead of New Business Mobile Marketing

Telefon: +49 (0) 30 726 162 -218

E-Mail: björn.krämer@yoc.com