Yo, Social Marketing Use Cases 19 August 2014

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Yo, Connect With People Yo, the context-based communication app was quickly dismissed by many as irrelevant, however many brands are experimenting with smart use cases for the platform. As with all social platforms, many consumers adopt their own uses, some of which are very different than the creator imagined.

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Image  Source:  gearcidy.com      

(C) 2014 Ignite Social Media - Proprietary and Confidential

Personal First Use Case I first connected with my friend and co-worker Steve Boersma on Yo. We agreed to Yo each other when we had our first beer of the day. Considering Steve lives in Detroit, and I’m now residing in Raleigh, this became an easy way to stay personally connected.

Image  Source:  ourstate.com  

(C) 2014 Ignite Social Media - Proprietary and Confidential 3

Wait Time Alerts: BWWings

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Image Source: Buffalo Wild Wings Twitter

Let customers know when a table is ready or the restaurant no longer has a waiting list.

(C) 2014 Ignite Social Media - Proprietary and Confidential

Weather Alerts: Rain Hour

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Get a Yo an hour before rain hits your location.

Note: works great, got a Yo and it rained, check.

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Influencer Engagement: InstaYo

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Get a Yo when you favorite Instagram users upload new posts. Image  Source:  InstaYo  Signup  Page  

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Service Availability: Yo CitiBike

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Yo can let you know if bikes are available at your desired station.

Image  Source:  InstaYo  Signup  Page  

Product Alerts: CRAIGS YO

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Looking for something? Have Craigslist Yo you when it’s posted.  

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Create Functionality: IFTTT Make your own Yo recipes to create Yo functionality, or use existing recipes to have Yo call yourself, turn your lights off, or send a text to a friend.

New Content: Wall Street Journal

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I’m her dad!

Who Is This Guy?

John Andrews: Katadhin on Yo