Post on 12-Nov-2014
description
Start Start withwith
Sweet and sour sauces
Great tasting and good for you!
YEO'S Sweet and Sour Sauce is a convenient and easy way to cook.
The ready-to-use sauce can cook with all types of fish, meat or vegetables. The sauces are made with onion, tomato paste, ginger, soya sauce, chili and sesame oil.
Yeo’s
With Yeo’s life is more With Yeo’s life is more colorful…colorful…
^FeaturesFeatures^
• Ready-To-Use Sauces is convenient, easy to cook and help you save time.
• YEO'S Culinary Sauces are
versatile, you can mix the sauces to suit your desired taste.
• Made with high- quality ingredients,
the sweet and sour sauces come in a wide array of flavors
• YEO‘S Culinary Sauces do NOT contain preservatives
Who would our advertisements be
targeted at?
Who would our advertisements be
targeted at?
Young couple
WHY ??
Young couple
WHY ??
Marketing WaysMarketing Ways Marketing WaysMarketing Ways
Rivals
An integrated system
Brand LoyaltyBrand Loyalty
Brand IdentityBrand IdentityBrand IdentityBrand Identity
ImageImage&&
FriendlyFriendly
ImageImage&&
FriendlyFriendly
A special quality of the
product
A special quality of the
product
MeaningMeaning
StartLove
Sample service when you buy any things Yeo’s product more than two, you can get a bottle of sauce sample（１００ｍｌ） .
Buy 2 Get 1
Free
Advertising
Love with YEO’SLove with YEO’S
• TV
• Internet
• Movie theater trailer
MediaMedia
Present Campaign
Love Photo with YEO’SLove Photo with YEO’S
Buy 1 SWEET & SOUR SAUCE
The customer gets a secret code for apply Love Photo present campaign on YEO’S website.
The lucky 100 couples can get free photo shooting with professional hair and make up services.
Consumer surveyConsumer surveyWhat do you think about “Love with YEO’S” advertisement?
For 50 peopleFor 50 people
Presentation by Nguyen Thuy Linh Lim Heejung
Takayama Ayumi
Now it is time with Now it is time with
Thank you