Post on 11-Jul-2015
149MUNIQUE SEARCHERS
29%SHARE
5.2BMONTHLY SEARCHES
. comScore Plan Metrix, US, April 2014, custom measure created using comScore indices and duplication. 2. comScore qSearch (custom), June 2014; The Yahoo Bing Network includes Microsoft and Yahoo sites in worldwide.
It’s not just how many that matters, it’s who they are
1. The Yahoo Bing Network includes Microsoft and Yahoo Core Search sites in the U.S. 2. comScore Explicit Core Search (custom), June 2014.
6.8% more money
Yahoo Bing Network searchers spend
online than Google searchers
The Yahoo Bing Network exclusive audience is strong across verticals
Autos
Business & Finance
Education
Telecom
Travel
Retail
Exclusive Total
Users who also GoogleExclusive Yahoo Bing Network 1 Million users
comScore qSearch (custom), US, June 2014; industry categories based on comScore classifications.
Education
Most of the Yahoo Bing Network audience is exclusive and cannot be found on Google
Automotive
79%
Business and finance
79%72%
Telecommunications Travel Retail
80% 71% 52%
Total Yahoo Bing Network audience Exclusive Yahoo Bing Network audience
comScore qSearch (custom), US, June 2014; industry categories based on comScore classifications.
The Yahoo Bing Network delivers a substantial share of paid clicks by vertical
Telecommunications
32%
Finance Retail
29%
Auto-manufacturer
32% 37%
Home furnishings Training and education Travel-airlines Lifestyles-food
34% 43% 31% 34%
comScore qSearch (custom), US, June 2014; industry categories based on comScore classifications.
Bing goes beyond Microsoft – and is growing through device integration and partnerships
Average cost per click is lower on the Yahoo Bing Network
AdGooroo, Google Adwords vs. Yahoo Bing Network – Average Cost per Click by Industry, Q1 2014
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