BSS Strategies for Dynamic Markets Ms Yessie D. Yosetya

Sr. GM IT Service Design, PT XL Axiata, Tbk.

> Changing market dynamics in Indonesia

> Implication on BSS systems

> XL and Amdocs addressing the challenges

Agenda

Indonesia Telco Industry – R/Evolution

2007 - 2009 2010 - 2012 2013 & beyond

• High growth in Voice and SMS

• Attractive growth and

profitability

• New operator entry

• Emergence of data services

• Monetization of data services

a key challenge

• Telco consolidation

• Slower market growth

• Very low RPM

• Convergence

• Potential voice and SMS

revenue decline

• Convergence and IP-based

devices to change industry

landscape

• Potential cross-industry

consolidation Ma

rke

t D

yn

am

ics

Indonesia: Changing Market Dynamics

Device Trend

Text based

Multi-media and

smarter function

Even more

connectivity and

intelligent

Bigger screen, more

interaction &

application

Application Trend

The Implications for Charging Systems

Flexible Pricing

Schemes

Support Event

Growth

Rapid

Introduction of

Services

• Exponential growth of data traffic

• Telco-grade performance

• Cost-efficient scalability

• Micro segmentation & micro campaigning

• Monthly prepaid offers to create commitment and recurring revenues

• Ad-hoc consumptions models – daily, weekly, monthly

• Rapid turnaround to support diversified applications & new devices

1

2

3

> One rate does not fit all > Rate personalization is a key

differentiation point

> Different customer profiles require different prices

> Rate personalization has many facets > By location

> By network

> By device

> By usage/services consumed

Flexible Pricing Schemes

You are eligible to get SMS disc

50%

Discount 50%

Discount 30%

Discount 25%

Discount 5%

1

Platform View to support Flexible Pricing

Data

Source (radio

utilization,

usage profile)

Amdocs

Product

Catalog

(ToD,

DoW, Cell

ID)

Amdocs

Online

Charging

System

reference deployment

Voice SMS Data

Support Event Growth 2

2008 2009 2010 YTD

10

50

120

250

Data Charging Growth (in million/day)

Scalability is the key in addressing exponential growth

Key enabler in rapid development

People

open minded, dedicated

Adaptable Process

addressing Quality

Flexible Platform

open API

Rapid Introduction of Service 3

> Long term relationship with effort to understand XL’s objective

> Willing to adapt to XL’s inputs

> Creative in addressing challenge

XL & Amdocs Addressing the Challenge

THANK YOU