Post on 01-Sep-2014
description
#xsp13www.xchange-events/x13 #xch13@UBMTechChannel
Solution Provider Survival 101
If You’re Not Marketing Led…You’re Dead
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Overview
• The Power of Local Marketing• PR Techniques and Making the Connections• The Big Impact of Video• Microsites for Partnership Marketing• Pulling It All Together Online
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The Power of Local• Local sports stars and
business personalities• Create memories• Connections to the
community build confidence
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#xch13
PR Techniques• Get local coverage in many
of your markets with one press release
• Integrate into your site and social media
• Make connections in the press community
Site Link: http://www.newswest9.com/story/22740208/denali-advanced-integration-named-to-crns-solution-provider-500-list
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The Big Impact of Video• A picture is worth a
thousand words• Digitally friendly for
broad distribution• Contributes to HR,
Sales and Community Service
Site Link: http://vimeo.com/31698516
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Microsites for Partnerships• Co-branded sites about
vendor & solution provider
• Set your team apart from the others
• Provide a higher level of solution confidence
Site Link: http://www.denaliai.com/mps/
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Pulling It All Together• Develop plans with vendor partners:
– Co-branded sites, videos and collateral content– Events to bring customers to vendors & solution providers
simultaneously– Press releases featuring vendor quotes & solution provider
• Broadcast on Web sites, Radio and Social Media:– Integrate content into company site sections to refresh– Publish on social media pages and video channels
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• UBM SharedVue• Leverage Resources
UBM Channel - SharedVue
Web Content Syndication• Timely Product, Promotion & Marketing Content• Multi-Media Delivery of Web-based Materials• Co-branded Marketing Assets• Metrics & KPIs within Partner Console
Email Marketing• Email Delivery for Current Campaigns & Promotions• Partner Customization of Vendor-Created Templates• Automatic In-Site/Syndicated Landing Pages• Contacts & Lead Management• ROI Metrics & Analytics for Each Campaign
Meet SharedVue• Demo Room # 2010• UBM Channel Booth
SharedVue – Through-partner marketing suite with programs and services to help partners be better marketers
Social Syndication• Vendor-provided Social Posts• Posting Through LinkedIn and Twitter• Automated Posting Option• Integration with Syndicated Content and Assets• Complete Metrics & Analytics Visibility