Post on 06-Jan-2018
description
Writing & Speaking
for BusinessBy William H. Baker
Chapter Three
Composing Written Messages
Identify your Purpose
Analyze your Audience
Develop an Outline
Decided on a Strategy
Chapter 3 Agenda
1. Business Style1. Business Style
2. Writing Structure2. Writing Structure
Writing Styles
Academic Writing
Creative Writing
Scholarly Writing
Business Writing
Important Style Factors
ReadabilityReadability——Sentence lengthSentence length——Word difficultyWord difficulty
FormalityFormality——More formalMore formal——Less formalLess formal
DictionDiction——SlangSlang——FloweryFlowery——PreferredPreferred
Readability
RatingAverage Sentence
Length
Percentage of Difficult Words
Very Easy <10 <10Average 11-20 11-20Difficult 21-30 21-30Very Difficult 31+ 31+
OABC
Opening
a. The reason for the messageb. The problem you will later
addressc. A major recommendation you
are makingd. An answer to the reader’s
previous communicatione. Other key information
OABC
AgendaTypes
a. Quantify
b. Identify
c. Organize
d. Symbolize
OABC
Caution . . .Don’t make the agenda sound
too wordy or mechanical
OABC
BodyDevelop the key point(s) given in the opening or agenda
OABC
Ways to develop main ideas
ExplanationsIllustrations
EvaluationsApplications
Persuasion
Indirect Order Direct Order1 Fact 1 1 Conclusion or action2 Fact 2 2 Fact 13 Conclusion or action 3 Fact 2
Enemies of Logical Reasoning
= Indefensible Conclusions
Paragraph Standards
Coherence
Length
OrganizationUnity
Development
OABC
Closinga. Summary
b. Conclusions
c. Recommendations