Writing a Winning Business Plan

October 3, 2007

Brad Weinberg

Providence Health Solutions www.provhealth.com

The Business Plan

Helpful Hints

• Evolving document

• It takes more than you

• You only have one shot

• This is exciting! (albeit painful sometimes)

Timeline

• Deadline April 7

• Now to February – Do something

• February and March – 200+ hours on plan

The Structure• Not a rigid format• Use resources section on web site • Advice from Jack Derby

– 1. Executive Summary– 2. Introduction to the business– 3. Definition of products & services– 4. Overview of markets– 5. Overview of sales & marketing plans– 6. Overview of products and roadmap– 7. Summary of manufacturing & operations– 8. Management team bios– 9. Four pages of financials

The Story

• It’s your story– The people– The problem– Your solution– Potential customers– The competitors

• Know it better than anyone else!

Implementation

• Marketing strategy

• Organizational plan

Financials

• Tell your story

• Make sure it’s realistic (ask an expert)

• Revenue

• Expenses

• Cash Flow

• Look at sample financials on web site

Last Thoughts

• Talk to successful entrepreneurs

• Learn as much as you can

• Show what you can do

October 3, 2007

Brad Weinberg

The Co-Founders

• Rajiv Kumar– Co-founded Adopt A Doctor– Founded Shape Up RI– B.S. in Economics from Brown University– Medical student at Brown University

• Brad Weinberg– Founded alumni database and event management company– Work experience includes:

• Decision Resources• Brown University Investment Office• Goldman Sachs

– B.S. in Economics from Brown University– Medical student at Brown University

Obesity Trends Among U.S. Adults1985

No Data <10% 10%–14%

Obesity Trends Among U.S. Adults1986

No Data <10% 10%–14%

Obesity Trends Among U.S. Adults1987

No Data <10% 10%–14%

Obesity Trends Among U.S. Adults1988

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Obesity Trends Among U.S. Adults1989

No Data <10% 10%–14%

Obesity Trends Among U.S. Adults1990

No Data <10% 10%–14%

Obesity Trends Among U.S. Adults1991

No Data <10% 10%–14% 15%–19%

Obesity Trends Among U.S. Adults1992

No Data <10% 10%–14% 15%–19%

Obesity Trends Among U.S. Adults1993

No Data <10% 10%–14% 15%–19%

Obesity Trends Among U.S. Adults1994

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Obesity Trends Among U.S. Adults1995

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Obesity Trends Among U.S. Adults1996

No Data <10% 10%–14% 15%–19%

Obesity Trends Among U.S. Adults1997

No Data <10% 10%–14% 15%–19% ≥20%

Obesity Trends Among U.S. Adults1998

No Data <10% 10%–14% 15%–19% ≥20%

Obesity Trends Among U.S. Adults1999

No Data <10% 10%–14% 15%–19% ≥20%

Obesity Trends Among U.S. Adults2000

No Data <10% 10%–14% 15%–19% ≥20%

Obesity Trends Among U.S. Adults2001

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

Obesity Trends Among U.S. Adults2002

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

Obesity Trends Among U.S. Adults2003

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

Obesity Trends Among U.S. Adults2004

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

Obesity Trends Among U.S. Adults2005

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

1995

Obesity Trends Among U.S. Adults1990, 1995, 2005

2005

1990

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

The Health Impact of Obesity

• Type II Diabetes

• High Cholesterol

• High Blood Pressure

• Heart Disease

• Cancer

• Sleep Apnea

• Osteoarthritis

Cost of Obesity to Employers

Source: Burton, Wayne N. MD; Chen, Chin-Yu PhD; Schultz, Alyssa B. MS; Edington, Dee W. PhD. The Economic Costs Associated With Body Mass Index in a Workplace. Journal of Occupational & Environmental Medicine. 40(9):786-792, September 1998.

• Obese employees cost employers:– $3,316 more in health claims annually– $1,230 more due to increased sick days

• Inactivity increases health claims $614 per employee per year

A Huge Industry

$600M

$4.5B $2.0B

$1.5B

• $17 billion dollars and growing

Our Solution: Use Teamwork

• Focus on lifestyle and corporate culture change

• Team-based health competitions– Exercise– Weight loss– Walking

Shape Up The Nation

• A robust, scalable wellness program

• 12 week, online, team-based exercise and weight loss competition

Why Our Model Works

• High Participation Rates

• Inclusive and Inviting

• Easy to Implement

• Affordable and No Upfront Cost

• Supported By Medical Research

• Tested, Proven, Award-Winning Program

Proof of Concept: Shape Up RI

• Founded in 2006

• 6,918 participants

• Major corporations including national banks, hospitals, universities and Fortune 500 companies.

Milestones

• October 2007: Organizational development

• November 2007: Close 1st round financing

• December 2007: 1st major contract signed

• January 2008: 10+ clients signed

• February 2008: Launch Shape Up The Nation