Write Right, Right Now. Get Your Blog On!

Virtual Real Estate Bar Camp

Jay ThompsonBroker / Owner – Thompson’s RealtyPhoenixRealEstateGuy.comRealtyTechHelp.com

What we’ll cover

Get your blog on! Why you write What to write When to write How to write

Q & A’s

Why you Write

Ultimately, you write to gain clients Have a goal

Subscribers Search registrations Contact forms submitted “Commission Checks” is too vague Define it, track it, modify as needed

What to Write

Write what you are passionate about… Your readers will sense your passion. Or

not. Write for your readers, not Google.

Google is smart, so are your readers.

What to Write

Don’t obsess on ranking for “Your City Real Estate” Target “long tail” terms:

Subdivisions Parts of your city as opposed to the whole Niche markets – golf course homes, first

time buyers, price ranges, foreclosures Your blog doesn’t have to be just

real estate Let your personality through

What to Write

Writer’s Block? Mine real estate forums for questions:

Trulia Voices Q&A Zillow Advice

Google “real estate blog topics” Read other real estate blogs

Build on ideas, DO NOT take content!

When to Write

“One off” content “Evergreen” content

Not time specific Long lasting

Time sensitive content Local events Legislative events Announcements

Sometimes it pays to be timely

Sometimes it pays to be timely

Be Timely

Set up Google alerts “City real estate” “city grand opening”

Subscribe to Chamber of Commerce updates

Subscribe to local newspaper’s RSS feeds

Track legislation on OpenCongress.org

How to Write

Accept the fact most won’t read your entire article.

Readers scan blogs, much like newspapers.

The “F shape”

Eyetracking Heatmap

Taking Advantage of the F Shape

Titles are important – to readers and search engines Titles are the newsprint equivalent of

headlines Write the title AFTER the article Keywords are important, but don’t stuff

Taking Advantage of the F Shape

The first paragraph is the most important

Break up blocks of text Sub-headings Indent Lists

Split lengthy tomes into multiple parts

White space is your friend

HTML php CSS meta tags <H1> keyword density – Oh My!

Forget all this stuff Just WRITE

Write like you speak Write consistently Vary your content Be real / authentic / transparent / YOU BUILD TRUST

Attracting Attention

Prospective clients Local people Search engines Other agents Media

Consistency is key for all 3.It takes practiceIT TAKES TIME

Thanks!!

Questions? Contact me: jay@thompsonsrealty.com

Please consider donating to the Warmath Children College Fund

This presentation will be available on Slideshare shortly after the webinar: http://www.slideshare.net/PhoenixREGuy http://tpreg.com

Sites of Interest

Copy Blogger Pro Blogger Eye Tracking Research -

http://www.useit.com/eyetracking/ Phoenix Real Estate Guy! ;)