Post on 21-Oct-2014
description
Class 2: Wrangling
Complexity through Cat herding
Instructor: Abby Covert
Last Class we...
2
Last Class we...
• Defined Information Architecture and the intents on information architects
2
Last Class we...
• Defined Information Architecture and the intents on information architects
• Discussed the differences and intersections of interaction design, graphic design, user research and content strategy
2
Last Class we...
• Defined Information Architecture and the intents on information architects
• Discussed the differences and intersections of interaction design, graphic design, user research and content strategy
• Got our first assignment, which is due today
2
3
everything is complex
I intend to because I believe
facilitate understanding organize meaning, create clarity and establish truth
put the what before the how
make the unclear clear
information architect
understanding is always good but it is equally important to not understand
clarity is a prerequisite of truth
I am an
by: Abby Covert & Dan Klyn
architecture frames problems, design solves them
support goals, makers and users
3
everything is complex
I intend to because I believe
facilitate understanding organize meaning, create clarity and establish truth
put the what before the how
make the unclear clear
information architect
understanding is always good but it is equally important to not understand
clarity is a prerequisite of truth
I am an
by: Abby Covert & Dan Klyn
architecture frames problems, design solves them
support goals, makers and users
Complexity
part of something that is complicated or hard to understand
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5
Users
Stakeholders
Strategic Goals
Information Architecture
Design
Makers
Markting
& Their Bosses
Layers of Complexity
5
Users
Stakeholders
Strategic Goals
Information Architecture
Design
Makers
Markting
& Their Bosses
• Comfort with context• Access/Interest/Trust• Reading & Grade level• Aesthetics & Taste
Layers of Complexity
5
Users
Stakeholders
Strategic Goals
Information Architecture
Design
Makers
Markting
& Their Bosses
• Comfort with context• Access/Interest/Trust• Reading & Grade level• Aesthetics & Taste
• Budget• Reach• Competition
• Distraction• Loyalty• Channel Limits
Layers of Complexity
5
Users
Stakeholders
Strategic Goals
Information Architecture
Design
Makers
Markting
& Their Bosses
• Comfort with context• Access/Interest/Trust• Reading & Grade level• Aesthetics & Taste
• Budget• Reach• Competition
• Distraction• Loyalty• Channel Limits
• Scope• Talent• Tools• Integration
• Scalability• Quality Assurance•maintainability
Layers of Complexity
5
Users
Stakeholders
Strategic Goals
Information Architecture
Design
Makers
Markting
& Their Bosses
• Comfort with context• Access/Interest/Trust• Reading & Grade level• Aesthetics & Taste
• Tone• Brand• Context
• Production Budget• direction
• Budget• Reach• Competition
• Distraction• Loyalty• Channel Limits
• Scope• Talent• Tools• Integration
• Scalability• Quality Assurance•maintainability
Layers of Complexity
5
Users
Stakeholders
Strategic Goals
Information Architecture
Design
Makers
Markting
& Their Bosses
• Comfort with context• Access/Interest/Trust• Reading & Grade level• Aesthetics & Taste
• Tone• Brand• Context
• Production Budget• direction
• Flow• Clarity•Models
• Structure• Tasks
• Budget• Reach• Competition
• Distraction• Loyalty• Channel Limits
• Scope• Talent• Tools• Integration
• Scalability• Quality Assurance•maintainability
Layers of Complexity
5
Users
Stakeholders
Strategic Goals
Information Architecture
Design
Makers
Markting
& Their Bosses
• Comfort with context• Access/Interest/Trust• Reading & Grade level• Aesthetics & Taste
• Tone• Brand• Context
• Production Budget• direction
• Flow• Clarity•Models
• Structure• Tasks
• Goals • Research• Competition
• Budget• Reach• Competition
• Distraction• Loyalty• Channel Limits
• Scope• Talent• Tools• Integration
• Scalability• Quality Assurance•maintainability
Layers of Complexity
5
Users
Stakeholders
Strategic Goals
Information Architecture
Design
Makers
Markting
& Their Bosses
• Comfort with context• Access/Interest/Trust• Reading & Grade level• Aesthetics & Taste
• Tone• Brand• Context
• Production Budget• direction
• Flow• Clarity•Models
• Structure• Tasks
• Goals • Research• Competition
• REturn on Investment• Growth towards goals• Reputation• The bottom Line
• Budget• Reach• Competition
• Distraction• Loyalty• Channel Limits
• Scope• Talent• Tools• Integration
• Scalability• Quality Assurance•maintainability
Layers of Complexity
?#?$%!
What happens when complexity is not dealt
with properly?
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When complexity is ignored...
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User satisfaction
When complexity is ignored...
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User satisfaction
StakeholderSatisfaction
When complexity is ignored...
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User satisfaction
StakeholderSatisfaction
MAKER Satisfaction
When complexity is ignored...
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User satisfaction
StakeholderSatisfaction
MAKER Satisfaction
Sometimes all 3 at once...
When complexity is ignored...
Herding Cats
Models for exploring complexity in groups
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3 Methods we will learn about today
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3 Methods we will learn about today
• Frame-storming
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3 Methods we will learn about today
• Frame-storming • Shared vocabulary
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3 Methods we will learn about today
• Frame-storming • Shared vocabulary• Performance Continuums
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Frame storming: Brainstorming with a framework meant to explore complexity
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Example Frameworks
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How people hear about your offering(s)
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How people hear about your offering(s)
How people explore your offering(s)
12
How people hear about your offering(s)
How people opt into your
offering(s)
How people explore your offering(s)
12
How people hear about your offering(s)
How people opt into your
offering(s)
How people explore your offering(s)
What could detract from this person
proceeding at this point?
12
How people hear about your offering(s)
How people opt into your
offering(s)
How people explore your offering(s)
Who else could entice this person at this point?
What could detract from this person
proceeding at this point?
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How people hear about your offering(s)
How people opt into your
offering(s)
How people explore your offering(s)
How people use your offering the
first time
Who else could entice this person at this point?
What could detract from this person
proceeding at this point?
12
How people hear about your offering(s)
How people opt into your
offering(s)
How people explore your offering(s)
How people use your offering the
first time
How people use your offering
over time
Who else could entice this person at this point?
What could detract from this person
proceeding at this point?
Context
Context
Context
Context
Step 1 Step 2 Step 3 Step 4
Context
Context
Context
Context
Step 1 Step 2 Step 3 Step 4
What happens
Context
Context
Context
Context
Step 1 Step 2 Step 3 Step 4
What happens
What happens
Context
Context
Context
Context
Step 1 Step 2 Step 3 Step 4
What happens
What happens
What happens
Context
Context
Context
Context
Step 1 Step 2 Step 3 Step 4
What happens
What happens
What happens
What happens
Person
person
person
person
Context Context Context Context
Person
person
person
person
Context Context Context Context
What happens
Person
person
person
person
Context Context Context Context
What happens
What happens
Person
person
person
person
Context Context Context Context
What happens
What happens
What happens
Person
person
person
person
Context Context Context Context
What happens
What happens
What happens
What happens
Rules of Frame storming
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Rules of Frame storming
• Start the activity with a framing matrix
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Rules of Frame storming
• Start the activity with a framing matrix • Work through it with a group
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Rules of Frame storming
• Start the activity with a framing matrix • Work through it with a group– Admit what is fact
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Rules of Frame storming
• Start the activity with a framing matrix • Work through it with a group– Admit what is fact– Document Assumptions
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Rules of Frame storming
• Start the activity with a framing matrix • Work through it with a group– Admit what is fact– Document Assumptions– Identify Opportunities
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Rules of Frame storming
• Start the activity with a framing matrix • Work through it with a group– Admit what is fact– Document Assumptions– Identify Opportunities– Highlight Open Questions
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Rules of Frame storming
• Start the activity with a framing matrix • Work through it with a group– Admit what is fact– Document Assumptions– Identify Opportunities– Highlight Open Questions
• One thought per post-it, one color for each area above (Example: Red = Open Questions vs. Green = Facts)
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16Spoiler Alert!
Shared Vocabulary: Creating a language for the effort you are undertaking
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Rules of Shared Vocabulary
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Rules of Shared Vocabulary
– Create a document everyone can access with the terms as they are collected
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Rules of Shared Vocabulary
– Create a document everyone can access with the terms as they are collected
– Record not just the term but the place the definition came from
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Rules of Shared Vocabulary
– Create a document everyone can access with the terms as they are collected
– Record not just the term but the place the definition came from
– Expand all acronyms
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Rules of Shared Vocabulary
– Create a document everyone can access with the terms as they are collected
– Record not just the term but the place the definition came from
– Expand all acronyms– Indicate terms that are “internal only”
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Rules of Shared Vocabulary
– Create a document everyone can access with the terms as they are collected
– Record not just the term but the place the definition came from
– Expand all acronyms– Indicate terms that are “internal only”– Document relationships between terms
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Shared Vocabulary Example
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Account Group
Account
Store
Area
Zone
Fixture
SKU
product
Example: Ann’s Department Store
Example: Northeast Division
Example: Waltham Location
Example: Women’s
Example: Active Wear
Example: Running
Example: Item #
Example: Item # + Size + Color
Performance Continuumsspectrums that can be used to
discuss and align on direction
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What is a Continuum?
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5 4 3 2 1 0 1 2 3 4 5
This THATGoalToday
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Examples of Continuums
² Challenge the old with the new
² Define success differently
² Manage priority and scope
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Example
Rules of Continuums
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Rules of Continuums
– Create the scales together, but rate where you are at and the goal individually
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Rules of Continuums
– Create the scales together, but rate where you are at and the goal individually
– Avoid negative scales and judgmental language
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Rules of Continuums
– Create the scales together, but rate where you are at and the goal individually
– Avoid negative scales and judgmental language
– Try to be timeless, not trendy
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Rules of Continuums
– Create the scales together, but rate where you are at and the goal individually
– Avoid negative scales and judgmental language
– Try to be timeless, not trendy– Document the goals you agree to and set up
regular measurement against them
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Workshop Time
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Home work Shareyour student experience at Parsons – 3-5 things you think really suck– 3-5 things you think are working well
Write each on a post it– 3 min to share with the class and map your
post it against the others shared thus far
Turn in your write-ups via email by Tuesday 9/11 at noon
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Workshop Instructions
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Workshop Instructions
– 5 Min: Meet in your group to decide which problem you will be solving this semester
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Workshop Instructions
– 5 Min: Meet in your group to decide which problem you will be solving this semester
– 10 Min: Discuss the problem and choose the right framework to use for your first assignment
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Workshop Instructions
– 5 Min: Meet in your group to decide which problem you will be solving this semester
– 10 Min: Discuss the problem and choose the right framework to use for your first assignment
– 45 Min: Using your framework brainstorm through opportunities, questions and facts of the problem space.
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Workshop Instructions
– 5 Min: Meet in your group to decide which problem you will be solving this semester
– 10 Min: Discuss the problem and choose the right framework to use for your first assignment
– 45 Min: Using your framework brainstorm through opportunities, questions and facts of the problem space. • Identify 3 colors of post its to use for the 3 things
you are brainstorming
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Workshop Instructions
– 5 Min: Meet in your group to decide which problem you will be solving this semester
– 10 Min: Discuss the problem and choose the right framework to use for your first assignment
– 45 Min: Using your framework brainstorm through opportunities, questions and facts of the problem space. • Identify 3 colors of post its to use for the 3 things
you are brainstorming• Start with 5 minutes of silence and writing
individually, then go around and share and map each persons post its
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GROUP Homework for 9/24
Finish documenting what you know on your framework and prepare to present it broadly to class in 5 minutes
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Questions?
CovertA@newschool.edu@ Abby_The_IA
www.Abbytheia.com