WPS Office Case Study

Post on 16-Aug-2015

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Transcript of WPS Office Case Study

LAUNCHING A NEW GLOBAL BUSINESS

DIVISION

PRIMARY ROLES AND

RESPONSIBILITIES

Launch:

New global business division focused on the United States, Latin America, and EMEA (Europe, Middle East, and Africa) countries

Focus:

Significantly grow Android users during 2014

Secure Windows PC partnerships to grow revenue and users in 2015

Secure:

Distribution partnerships with major global brands

Build sales channels to expand installs of all products

World’s Most Popular FREE Multi-OS Office Suite

Android332M Users

iOS16M Users

Windows411M Users

2014 Highlights (Global Division launched in March, 2014)

March 2014 EOY 2014 Increase % Growth

Android 170m 332.2m 162.2m 95%

iOS 8m 16m 8m 100%

Windows PC 300m 411.4m 111.4m 37%

Total 478m 759.6m 281.6m 59%

WPS Office Overall Growth

March 2014 EOY 2014 Increase % Growth

Android 34m 134m 100m 294%

iOS 500k 1.5m 1m 200%

Windows PC 15m 19.8m 4.8m 32%

Total 49.5m 155.3m 105.8m 214%

Global Division Growth

Most Popular Office Suite on Google Play

WPS OfficeGoogle Docs, Sheets, Slides

Office Suite

MSFT Office Mobile

Docs to Go

Polaris Office

Avg. User Reviews (out of 5 Stars)

4.4 4.2 4.2 4.0 4.0 4.2

Total User Reviews 645K 280k 278K 317K 150K 68K

% 5 Star Reviews 66% 53% 58% 52% 53% 58%

• 300M total users - 40% outside China • Over 600K global Android activations every day• Top FREE business app in 40 countries• Top 100 FREE app in 45 countries• 645K reviews – more than twice that of

Microsoft Office Mobile

425,000+ “5 Star” Reviews

Rest of World40%

Asia60%

United States

21.60%

India 18.80%

Russia 14.40%Brazil 9.80%

Mexico 9.30%

Other 26.10%

Android Users by Country

WPS Office Strategic Partnerships

Original Equipment Manufacturers

(OEM’s)

Handsets

Tablets

PC’s

Software & Internet Services

Cloud Storage

Value Added Resellers

App Partnerships

eCommerce

Resellers & VAR’s

Wireless Network OperatorsWholesalers &

MVNO’s

Sales Channels

Products & Services

Marketing

Business SegmentsSole

Proprietor

Vertical Segments

Enterprise

Small to Medium

Partnerships with Globally Recognizable Brands