Graphic Design

Saul Bass

ART NOUVEAUArt Nouveau (French for 'new art'), also known as Jugendstil (German for 'youth style', named after the magazine Jugend, which promoted it), is an international movement and style of art, architecture and applied art—especially the decorative arts—that peaked in popularity at the turn of the 20th century (1890–1905). A reaction to academic art of the 19th century, it is characterized by organic, especially floral and other plant-inspired motifs, as well as highly-stylized, flowing curvilinear forms. Art Nouveau is an approach to design according to which artists should work on everything from architecture to furniture, making art part of everyday life.

DADADada or Dadaism is a cultural movement that began in Zürich, Switzerland, during World War I and peaked from 1916 to 1922. The movement primarily involved visual arts, literature—poetry, art manifestoes, art theory—theatre, and graphic design, and concentrated its anti-war politics through a rejection of the prevailing standards in art through anti-art cultural works. Dada activities included public gatherings, demonstrations, and publication of art/literary journals; passionate coverage of art, politics, and culture were topics often discussed in a variety of media. The movement influenced later styles like the avant-garde and downtown music movements, and groups including surrealism, Nouveau Réalisme, pop art, Fluxus and punk rock.

ART DECO

Although many design movements have political or philosophical roots or intentions, Art Deco was purely decorative. At the time, this style was seen as elegant, functional, and modern.

POPPop art is an important art movement of the twentieth century. Characterized by themes and techniques drawn from popular mass culture, such as advertising, comic books and mundane cultural objects, pop art is widely interpreted as a reaction to the then-dominant ideas of Abstract Expressionism, as well as an expansion upon them.[3] Pop art, like pop music, aimed to employ images of popular as opposed to elitist culture in art, emphasizing the banal or kitschy elements of any given culture, most often through the use of irony.

POSTMODERN

In general movements such as Intermedia, Installation art, Conceptual Art and Multimedia, particularly involving video are described as postmodern. The traits associated with the use of the term postmodern in art include bricolage, use of words prominently as the central artistic element, collage, simplification, appropriation, depiction of consumer or popular culture and Performance art.

DE STIJL

Proponents of De Stijl sought to express a new utopian ideal of spiritual harmony and order. They advocated pure abstraction and universality by a reduction to the essentials of form and colour; they simplified visual compositions to the vertical and horizontal directions, and used only primary colors along with black and white.

BAUHAUS

The Bauhaus had a major impact on art and architecture trends in Western Europe, the United States, Canada and Israel (particularly in White City, Tel Aviv) in the decades following its demise, as many of the artists involved fled, or were exiled, by the Nazi regime. Tel Aviv, in fact, has been named to the list of world heritage sites by the UN due to its abundance of Bauhaus architecture; it had some 4000 Bauhaus buildings erected from 1933 on.