Mobile AppsDistilling market noise into market

sense.

MobileGroove produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry.

The Everything Guide to Mobile AppsA practical, crowd-sourced book

providing businesses and developers insights on how to make, monetize and market mobile apps. The popular print book was recently released as an Ebook, cementing its position as a leading resource for the App Economy.

The 3 M’s

•Money

•Marketing

•Maintenance

Money

VC Investments Bounce Back

Source: Rutberg & Company

Source: Rutberg & Company

Top Investments in Mobile

An astounding $1 billion was invested in consumer apps

Source: Rutberg & Company

Shifting Top 10 Mobile App Landscape

Top Ten Internal Applications Through 2011

• Email, Calendar, Contacts• Mobile-optimized Intranet

Access• Field Service (Dispatch,

Work Orders, etc.)• CRM• Business Intelligence• Custom Sales Tools• Custom Internal Workforce

Apps• Video Conferencing• Travel & Expense• Field Service, Location

Based Services

Top Ten Internal Applications Most Likely to be Mobilized in 2012

• Business Intelligence• CRM• Custom Internal Workforce

Apps• Mobile-optimized Intranet

Access• Field Service (Dispatch,

Work Orders, etc.)• Custom Sales Tools• Field Service, Location

Based Services• Travel & Expenses• Email, Calendar, Contacts• ERP

Source: Mobile Enterprises

Marketing

Developers Continue to Struggle

Advertising: Popular, but does it pay?

The market and models move fast

Feedback is IMPERATIVE

Maintenance

A Lot Can Go Wrong…

… But Where?

Make Way For Mobile APM

Source: Crittercism

“The developer learning curve is far steeper on the business side than on the coding side, and its getting steeper.”

George Karavias Developer & CEO, Anlock

Source: Developer Economics 2013

Thanks!

Peggy Anne Salz

mobilegroove.com

Founder & Chief Analystpeggy@mobilegroove.comTwitter: @peggyanne & @mobilegrooveSkype: peggy.salzMobile: +49 172 245 1028