www.atmire.com

Slice and Dice your repository stats

A workshop on using Google Analytics with DSpace

Bram Luyten

OUTLINE

Introduction to Google Analytics (GA)

GA Standard Reports

GA Custom Reports

Campaigns

Tracking file downloads

Limitations

INTRODUCTIONanalytics.google.com

HOW DOES ANALYTICS GET THE DATA?

Javascript added to repository page

A unique identifier associates the execution of the script with your website profile on Google Analytics

MOST POPULAR PICTURE ON THE WEB?

UTM.GIF

1 pixel by 1 pixel

Is requested by the GA Javascript

Parameters associated with the request transfer actual usage data to Google

GOOGLE ANALYTICS STANDARD REPORTS

IDENTIFYING SOCIAL SUCCESS STORIESTraffic Sources > Social

IDENTIFYING SOCIAL SUCCESS STORIESTraffic Sources > Social

IDENTIFYING SOCIAL SUCCESS STORIESWhich social network is the traffic coming from?

IDENTIFYING SOCIAL SUCCESS STORIESWhat item is this about?

IDENTIFYING SOCIAL SUCCESS STORIESGoogle: “site:wordpress.com Heleen Touquet”

GOOGLE ANALYTICS CUSTOM REPORTS

WHY DO I NEED CUSTOM REPORTS

Storing custom settings for easy reuse

More valuable information

More granular filtering

EXAMPLE

MOST POPULAR CONTENT

FANCY EXAMPLE - ACADEMIC TRAFFIC

ACADEMIC TRAFFIC

EMAILING THESE REPORTS AUTOMATICALLY

DOES IT GET ANY MORE AWESOME THAN THIS?

Press here

MOTION CHARTS

INCREASING THE USE OF YOUR REPOSITORY

Increase new visits

Increase returning visits

Decrease bounce rate

Increase visits coming from particular sources

Increase visits from a particular location

From data to actions

CREATING YOUR OWN SUCCESSCampaigns

TAGGING YOUR URLS

Add campaign parameters to the landing urls you want to use.

Example:

The core of campaign tracking

more info: https://support.google.com/analytics/answer/1033867?hl=en

dspace.myuni.edu/handle/1/213&utm_campaign=item_of_the_week

ADDING ADDITIONAL PARAMETERSUsing different media and sources

more info: https://support.google.com/analytics/answer/1033867?hl=en

Medium email, cpc, social

Source twitter, facebook, mysite

Example:

dspace.myuni.edu/handle/1/213&utm_campaign=item_of_the_week&utm_source=newsletter&utm_medium=email

URL SHORTENERSaka “Wow, those are some ugly long links”

http://Bit.ly

BACK IN GOOGLE ANALYTICS

1414 people visited this site

SUCCESS!

TRACKING FILE DOWNLOADS

Problem

Javascript does not get executed.

Approach

Building our own request for utm.gif, the smallest picture in the world, and manually adding the parameters.

Where can you do this?

BitstreamServlet.java (JSP), BitstreamReader.java (XMLUI) or in SolrLogger.java.

Caveat

Passing an IP requires you to “mask” your usage as mobile usage, by changing UA- to MO- in your GA ID

TRACKING FILE DOWNLOADS

https://code.google.com/p/php-ga/

http://www.lunametrics.com/blog/2011/10/04/utmgif-request-parameters/

https://developers.google.com/analytics/devguides/collection/other/mobileWebsites

Specific links about this

GOOGLE ANALYTICS LIMITATIONS

You don’t have the data on local servers

Customization required for integration in the DSpace user interface

No aggregations by collection or community

Measuring web usage is not an exact science just yet

Having multiple data points is not a luxury

Some implementation details are unknown

Bot filtering

DSPACE STATS AND @MIRE MODULE

http://atmire.com/website/?q=modules/cua

Complementary to your use of Google Analytics

www.atmire.com

Let’s get to work!

More info:http://www.google.be/analytics/iq.html

IMAGE CREDITS

Question Mark: http://www.flickr.com/photos/ogil/

Victory Baby/I hate sandcastles: http://www.flickr.com/photos/sammyjammy/1285612321/in/set-72157620597747933

Controls:http://www.flickr.com/photos/artemisia_owl/

Screenshots Google inc.