Sue GyfordDigital Communications and Press Officer

@scotathletics @jogscotland @suegyford

facebook.com/scottishathletics facebook.com/jogscotty

“athletes” “joggers”

competitive recreational

measurable achievement participation

national local

established new

“athletes” “joggers”

competitive recreational

measurable achievement participation

national local

established new

What is/are your audience/s – does your organisation have more

than one?

Do you use separate platforms to speak to different audiences?

QUESTION TIME

DevolveSupporting others to use social media

Independent facebook pages

EnableJog Leaders Group

EngageOne-to-one relationships

EngageOne-to-one relationships

EngageOne-to-one relationships

EngageOne-to-one relationships

What are your aims?

On social media

In real lifeBECOME activeREMAIN active

ENJOY it

How could you reach smaller sub-groups of your audience using

social media?(Devolve, Enable, Engage)

What are your goals for individual SM interactions with your

audience, and in the real world?

QUESTION TIME

Then…Experiment!

What worksBig names –when they’re in the public eye

What worksBig names –when they’re in the public eye

What worksAchievement – at all levels

What worksKnowing your audience

What works Events – live and/or quick turnaround

Structural, organisational, official news

What doesn’t work

Discussion

What doesn’t work

What have you tried that worked?

What have you tried that failed?

What has surprised you, for better or for worse?

QUESTION TIME

Is it working IRL?

Is it working IRL?

Is it working IRL?

Is it working IRL?

Is it working IRL?

In the past six months….• Scottish Athletics twitter interacting more• More live tweeting and fb around events• Beginning to crank up YouTube usage• Increased following on all platforms• Social Media Guidelines to athletes

• Jog Leaders Group

What next?

• More consistency on twitter• Outdoor season live tweeting and fb around events

• Interviews with athletes at events onto YouTube • More event videos

• Analytics

What have you achieved so far?

What have been the barriers (if any) to you achieving what you want on social media?

What will you go back and do now?

QUESTION TIMEWhat next for you?

Summary

• Think about your goals as an organisation: for social media AND for the real world

• Experiment and notice what works

• Think about your audience – or audiences. Is there more than one group?

• Think about how you could split/direct your SM activity for different groups

@scotathletics @jogscotland @suegyfordfacebook.com/scottishathletics

facebook.com/jogscotty