Developing Mobile Apps & Services for Education in the Developing

World

UNESCO Mobile Week #mlw2015 @UNESCOICTs

AgendaAgenda Part 1 (10 minutes)

Mobile technologies / platforms

Mobile apps

SMS / USSD / WhatsApp / Voice solutions

Part 2 (10 minutes)

Software development and mobile apps

Hiring mobile developers

Workshop (45 minutes)

Mobile learning apps

Personas

Context framework

Storyboarding

Sketching

Wrapping up (5 minutes)

Associate Professor of Computer Science at Pace University, NY, USA http://seidenberg.pace.edu

Founder of MobileSenegal http://mobilesenegal.org

Mobile hub that organized bootcamps, competitions, dedicated field projects, and training for faculty and industry professionals for more than 400 developers

Co-founder of Mobile Monday Dakar

http://mobilemondaydakar.org

Founder of the SenMobile Startup http://senmobile.com

Dr. Christelle ScharffDr. Christelle Scharff

WHAT APPS DO YOU USE?

WHAT DO YOU KNOW ABOUT MOBILE APP DEVELOPMENT?

MOBILE TECHNOLOGIES

SMS MMS

MMS often require Internet

Mobile web sites HTML, CSS, JavaScript, HTML5 … E.g., http://m.facebook.com

Native mobile applications Java ME, Java for Android, Objective C, C#...

Web mobile applications Web Technologies + Adobe PhoneGap / Apache

Cordova

So many of them and evolving!

Mobile TechnologiesMobile Technologies

Bluetooth IVR (Interactive Voice Response) &

Voice USIM

SIM cards

USSD (Unstructured Supplementary Service Data) E.g., #123#

SD cards Quick Response (QR) code NFC (Near Field Communication) Beacon technology

Mobile TechnologiesMobile Technologies

Augmented Reality (AR)

Wearable technology

Mobile TechnologiesMobile Technologies

Google Android

Apple iOS

Microsoft Windows Phone

BlackBerry OS

Samsung Bada

Samsung Tizen

Previously: Nokia Asha, Series 40, Symbian …

etc

Mobile PlatformsMobile Platforms

So many of them and evolving!

MOBILE APPS EXPERIENCE

Native

Written to run on a specific platform

Close to the platform standard

Hybrid

Development multi-platform

Web standards

Native vs Web Mobile AppsNative vs Web Mobile Apps

Native vs Web Mobile AppsNative vs Web Mobile Apps

http://phonegap.com and http://apache.cordova.org

Android AppsAndroid Apps

Android AppsAndroid Apps

Before / After – With Material Design

Business models

Mobile ExperienceMobile Experience

iButterfly

http://youtu.be/vEE6M0iW-Nw

iButterflyiButterfly

USSD / SMS / WHATSAPP / VOICE

Global & diverse market

Facebook on any phone using USSD!

USSDUSSD

http://www.geekbuzzer.com

Requires a partnership

with operators

Not everybody has Twilio but everybody can use FrontlineSMS!

Partnership with operator crucial

SMSSMS

WhatsAppWhatsApp

October 2014

VoiceVoice

http://votomobile.org

DESIGNING MOBILE SOLUTIONS THAT FIT USERS

Software DevelopmentSoftware Development

Building a Swing!Building a Swing!

Mobile Software DevelopmentMobile Software Development

# Features

Agile Software Development & Tools

Agile Software Development & Tools

http://www.agilemanifesto.org

HIRING DEVELOPERS

Developing mobile apps has a price!

In-house development

Contractors

Think about local hubs!

Hiring DevelopersHiring Developers

MOBILE LEARNING APPS / SERVICES

Mobile Learning Apps & ServicesMobile Learning Apps & Services

WORKSHOP

Tool designed by Angus Jenkinson in marketing to categorize customer segments (1993)

Personas are hypothetical archetypes of actual users by Alan Cooper in the book “The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity” (2004)

PersonasPersonas

Knowing your Users with PersonasKnowing your Users with Personas

Designing your AppDesigning your App

Designing your AppDesigning your App

StoryboardingStoryboarding

Sketching your AppSketching your App

CASE STUDY

https://www.youtube.com/watch?v=gGMq2IzixnY

https://www.youtube.com/watch?v=9lmKYKpGJ6I

VideosVideos

Java ME

Java ME

1 school in the suburbs of Dakar in Senegal

80 pupils 2 teachers + principal 2 inspectors of the Ministry of Education

in Senegal

PilotPilot

PicturesPictures

WHAT IS THE MOST INTERESTING THING YOU LEARNED TODAY IN THIS WORKSHOP?

THANK YOUDR. CHRISTELLE SCHARFFCSCHARFF@PACE.EDU