Working in Partnership

23rd March 2017

David Stuart – Historic Places Adviser

david.stuart@historicengland.org.uk

Agenda

Role of Historic England

Heritage – what it is and why it matters

Heritage and regeneration

Cases/projects

….champion and look after the historic environment,

providing expert advice, helping people protect and care

for it, and helping the public to understand and

enjoy it…

Our role is to…

Egan Wheel Heritage Pizza

Heritage and Sustainability

• Built heritage tourism

= £5.1 billion of GDP

in 2011 - £1.2 billion

in the SW in 2013.

• Repair and

maintenance on

historic buildings =

£4.1 billion of GDP in

2010 - £974m in the

SW in 2015

Headline Figures – National

Stats:

Heritage & the Economy

Heritage and Society

• Plays an important part in our

wellbeing and quality of life –

93% of residents say that local

heritage has an impact on their

personal quality of life.

• Improves places – 80% of

people think local heritage

makes their area a better place

to live.

• Is viewed positively by the

general public – Nearly all

adults (95%) agree or strongly

agree that it is important to them

that heritage buildings and

places are well looked after.

• Individual assets

• Places - to work, live

and visit

• Local distinctiveness

• USP/Competitiveness

• An underpinning &

holistic consideration

which adds value

Heritage

Best Places to Live in

Britain

• Bristol – 2017 winner

• Falmouth – voted

overall winner

• Slice of history/local

character

• Long established

communities

• Scattering of modern

additions

Hidden Restaurants – Clifton

Lido

High Streets

• Change in role

• Decline in retail

performance

• Shift to leisure and food

and drink

• More discerning

audience

• Emphasis on Quality

and Experience

Other High Streets in the SW

Place Branding

• Place branding is a holistic and strategic concept

that focuses on developing, communicating and

managing the perception of a place.

• Place branding targets the perception and

reputation of place in the eyes of residents,

businesses, investors, workers, visitors and the

wider public.

• Organisations use brands to help consumers

identify their products and services and to

differentiate them from competitors.

HERITAGE AND PLACE

BRANDING

Distinctive places prosper

“Every place must identify its strongest, most distinctive features and develop them or run the

risk of being all things to all persons and nothing special to any. […] Livability is not a

middle-class luxury. It is an economic imperative.”

Robert Solow, Economist and Nobel laureate, in Economics of Uniqueness (2012)

Place Branding

The number of BIDs and other

local place-making

organisations is growing in the

UK. As they grow and mature,

the role of heritage in place-

making and place branding will

also grow.

Place branding researchConsultants researched the way Business Improvement

Districts (BIDs) use heritage in local place branding

• Heritage is used extensively by BIDS in local place branding (images, canvas for events)

• 80% agreed heritage important to visitor perceptions

• 89% felt heritage has an important role in place image/identity

• 51% BIDS rated heritage important to their objectives

Place branding research

Main benefits:

• Heritage assets help differentiate places (!!)

• Heritage provides an authenticity to place brand which has wide appeal

• Heritage can extend ‘dwell time’, esp local visitors

What Historic England can

do for you - Resources

• Guidance/Publications

• Advice

• Research

• Evidence/Information

• Campaigning

• Partnerships/Sharing

• Funding -

• Building repair

• Area enhancement

• Consultants

• Training

• Capacity Building

• Events

• Project Management

• Heritage Action Zones

Falmouth HERS

• 3 years 2001 – 4

• Linked to community

strategy & other initiatives

• Building Repair & Public

Realm

• £930k common fund

• LAs £225k

• ERDF £362k

• SRB £150k

• EH £190k

• 20 buildings improved

• 1005 sqm of underused

residential/commercial floor space

returned to productive use

• 84.10 sqm additional extra commercial

floor space generated

• 4829 sqm of commercial/residential

space improved

• 51 habitable rooms improved

• 7 vacant commercial buildings brought

back into use

• 3 residential buildings brought back into

use

• 8 new shop fronts

Falmouth HERS

• 28 SME’s assisted

• 10 Opes improved

• 1389 sqm of grant aided environmental

enhancements

• £544,807.80 private sector

contribution to match fund grant

applications

• £124,043.27 private investment on

improvements to grant-aided

buildings

• 35 FTE direct temporary jobs created

• 25 FTE gross direct jobs safeguarded

• 23 FTE gross direct jobs created

• £2.7 million sales generated

• £3.83 million gross sales safeguarded

• £3.17 million gross additional sales

Falmouth HERS

Plymouth

South Yard

Royal William Yard

City Centre

Masterplanning:

South Yard, Plymouth

South Yard, Plymouth

Royal William Yard

Plymouth City Centre

Princesshay, Exeter

Princesshay, Exeter

• CA At Risk

• Neighbourhood Plan

• BATHNES regeneration

priority

• High Street traffic and

public realm

improvements

• Joint funding of

buildings audit

Keynsham High Street

They will:

• Deliver a range of services

targeted towards a historic

place

• Support productivity and

sustainable economic growth

• Focus upon working with

partners and across HE

groups

• Deliver interventions tailored

to local circumstances

What are Heritage Action

Zones?

Aims and Objectives

• Make more productive use of heritage assets to

support sustainable growth

• Deliver flexible response to local circumstances

• Coordinated use of resources through

partnership working

• Generate creative solutions to managing change

• Lasting legacy

Eligibility criteria -

Fundamentals

• be delivered through a partnership, this could consist of

public, private and third sector organisations;

• include at least one local authority partner;

• deliver opportunities for sustainable long term growth in

historic places;

• be based around local heritage assets, either designated or

undesignated; AND

• be capable of delivery within a 3-5 year time frame.

Weston-super-Mare HAZ

• To complement town centre regeneration agenda

• Begin with evidence gathering by HE Research and

Listing teams to then:

• Inform a review of existing heritage designations

• Identify areas in need of investment & deliver eg shops

• Set up joint initiatives to optimise outcomes

• Scope opportunities for positive change eg development

• Enhance the policy & management regime

• Foster better understanding of heritage value

• Encourage celebration and promotion

• Generate a sustainably legacy

Weston

• Clarity

• Consensus

• Collaboration

• Commitment

• Comprehensiveness

• Complementarity

• Coordination

• Consistency

• Concentration

• Continuity

• Communication

• Completeness

• CONFIDENCE

What we look for – The High Cs

Thank you!

https://www.historicengland.org.uk/