Post on 12-Jan-2015
description
Making Wordpress Profitable for Agencies / Freelancers...
Cotton Rohrscheib
Presented By:
Making Wordpress Profitable for Agencies / Freelancers...
Partner / Co-Founder – Pleth, LLC
Offices in Batesville, Jonesboro, and Conway
Founder – Powersite Ministry Solutions
Blogger / Podcaster – The Cotton Club
Over 16yrs Experience (Design, Development)
CSS, HTML, PHP, MySQL
WordPress Theme Design / Coding
WordPress Plugin Design / Coding
Social Media Consulting
facebook.com/cottonr
twitter.com/cottonr
Cotton Rohrscheib
cottonrohrscheib.com
Making Wordpress Profitable for Agencies / Freelancers...
Corporate Overview... 3 Locations: Batesville | Jonesboro | Conway
WordPress, Drupal, MODx, and Custom Development
Mobile App Development
Managed Hosting Solutions (Shared, VPS, etc.)
Email Outsourcing / Archival Solutions
Graphic Design & Print Solutions
Making Wordpress Profitable for Agencies / Freelancers...
Solutions Overview... Wordpress Installation / Configuration / Migration
Wordpress Theme / Plugin (Design / Development)
Wordpress Core / Plugin Upgrades (hourly, retainer)
Wordpress Security / Backups (mod_security, R1soft)
Wordpress Content Maintenance (hourly, retainer)
SEO / Domain Registrations / etc.
Making Wordpress Profitable for Agencies / Freelancers...
We Have to Be Profitable...
In a Bad Economy or Recession Businesses will do less marketing.
Usually the first to go is print, radio, television
Fortunately a lot have turned to the web
Marketing & IT are usually cut on front end
Increased Opportunity to Pickup Outsourcing
RFP’s and Bids are looked at closely
We may have to be competitive
Less Time + High Project Turnover Rate
We have to get Creative!
We Have to Be Profitable...
Wordpress is the Best Tool... Fast Installation
Theme Frameworks Speed Up Design
Plugins Save Hours of Development Time
Open Sourced
Community Driven / Supported
Easy to get Clients Up and Running!
We Have to Be Profitable...
You have to be a Salesman We have to learn to up-sell ourselves
What other services can we provide as Value?
Maintenance / Retainers
Web-Hosting (Managed)
Cloud Based Services
Email Solutions
Search Engine Optimization
Social Media / Consulting
We Have to Be Profitable...Pimping Ain’t Easy!
Pay Attention to Client Expectations...
Client’s Expectations Are? Content Management Solution
User Level Access / Management
Easy Management (Pages, Posts, etc.)
3rd Party Application Integration (Social, etc.)
Separate Layers (Design, Content, etc.)
Content Portability (Database)
Functionality Identical to Competitors…
SEO: Top Listings on Google…
Managed Hosting Solutions
Domain Registrations, etc.
Realize Client Expectations...I’m Not Coming Up
#1 on Google?
Going into a New Project Concise Discovery Process for Quote
Close Estimation of Development Costs
Avoid Scope Creep / Draw Firm Line
Avoid Slow Content Delivery (Lorem Ipsum)
Offer Some Bundled Services / Options
Specify Exactly What Your Are Delivering
Be Careful w/ Phased Approach (Allow Time)
Define Your Responsibilities
Client Expectations Present Opportunities...Expectations Are
Too Dang High!
Spelling it Out...Annual Fees:
√ Domain Registration (Annual) - $00.00
√ Search Engine Optimization / Submission (Annual) - $00.00
$00.00
Initial Setup / Development Costs:
√ Server Setup (Registrar Transfer, DNS, Database, etc.) 1hrs $00.00
√ Content Management System (Installation) 2hrs $00.00
√ Design & Theme Customization (HTML, CSS, PHP) 15hrs $00.00
√ Custom Plug-in Installation (Traffic Analytics, Sitemap) 1hrs $00.00
√ Custom Plug-in Installation (Podcast, Video) 1hrs $00.00
√ Custom Plug-in Installation (iTunes Integration) 2hrs $00.00
√ Custom Plug-in Installation (Calendar, Photo Gallery) 1hrs $00.00
√ Custom Plug-in Installation (Contact Form) 1hrs $00.00
√ Custom Plug-in Installation (Online Giving / PayPal) 1hrs $00.00
Custom Plug-in Installation (Facebook Connect) 2hrs $00.00
Custom Plug-in Installation (Twitter Integration) 1hrs $00.00
Custom Plug-in Installation (E-Commerce) 5hrs $00.00
$0000.00
Estimated Monthly / Ongoing Costs:
√ Managed Web Hosting (Monthly) - $00.00
Premium Email Solution (Monthly / Optional / $4.95 Each) - $00.00
$00.00
This is why Wordpress is Awesome!
Build Your Own CMS?
But, Do You Code?
There Are Several Options Out There...
But, Wordpress Kicks Ass!
Addressing .com –vs- .org Protect Yourself w/ Company Policy
Troubleshooting External Servers = Headache
Explain Mod-Security (XSS Exploits)
Explain Server Maintenance (PHP, MySQL)
Explain Server Security (Apache)
Explain Incremental Backups (Restores)
Explain Core & Plugin Maintenance
Explain Theme Modifications (Frameworks)
Explain Web Hosting
When Clients ask about Wordpress.com...
What if Your Website Goes Down?I Accidentally
Overwrote Your WP-Config File…
Why Do We Love Wordpress?
Why Do We Love Wordpress?
Why Do We Love Wordpress?
Too Many Reasons... Open-Source CMS / Blogging Platform
Huge User Community / Support Base
Huge Theme / Plugin Database
User Driven Innovations / Core Contributions
Tons of Free Support / Tutorials / Training
Easy Management / Maintenance
Easy Design / Development
Portability (PHP, MySQL)
Many, Many, More…
Why Do I Love Wordpress?
Wordpress Plugins...
Wordpress Plugins!
Plugins Rule! Large Free Searchable Database
Plugin for Every Possible Scenario
Integrate 3rd Party Solutions, Applications
Increase Functionality
Plugins are Contributed / Managed by Users
Premium Plugins also available!
Add E-Commerce, Podcast, Calendar, etc.
New Plugins Released Daily
Plugins Replace Hours of Development
The Easiest Way to Add Functionality…
Billions of People Use My CMS!!
Wordpress Premium Plugins!
Wordpress Themes
Wordpress Themes Controls the Entire Design
Driven by CSS, HTML, PHP
Large Database of Free Themes
Easy Custom Theme Development
Premium Themes are Available Online
Theme Frameworks Extend Wordpress
Easy Wordpress Widget Controls
Many Themes Integrate jQuery
Large Theme Support Community
Design & Content are Separate
Wordpress ThemesI Customized a Wordpress
Theme to Showcase My Love for Kittens & the Banjo…
Premium Products Woo Themes
Thesis
Studiopress / Genesis Framework
Premium Themes Offer Incredible Value…
Excellent Starter Designs
Fast Customization, Fully Widgeted
Premium Themes - Frameworks
Revenue Opportunities w/ Wordpress...
Wordpress Selling Points...
Wordpress Selling Points- Most Recognizable Open-Source CMS
Largest Support Community / User Base Today
Easy Production (Installation, Design, etc.)
No Licensing Fees / Renewals
Contributions / Enhancements Added Daily
Abundant Training Materials (Books, Videos, etc.)
Portability (Transfer / Migrate New Accounts)
Open Source (Linux, Windows, etc.)
Data Stored in MySQL Database
#WINNING!
Revenue Opportunities... Wordpress Migration
Wordpress Setup (Installation, Configuration)
Wordpress Plugins (Development, Installations)
Wordpress Theme Installation (Configuration)
Wordpress Theme Development (Design, Coding)
Wordpress Usability Testing / Consulting
Wordpress Content Requests (Maintenance, Retainers)
Wordpress Core / Plugin Maintenance (Upgrades, Retainer)
Wordpress Hosting (Backups, Security, etc.)
Revenue Opportunities w/ Wordpress...
Billable Hours & Retainers... WP Core / Plugin Upgrades (Maintenance Retainers)
Utilize Entry-Level Team Members (Advanced Rate)
Theme Framework Enhancements (Hourly Rate)
Content Maintenance (Requests / Retainers)
E-Commerce Management (Retainers)
Podcast Management (Retainers)
Develop Premium Wordpress Plugins & Themes (Resale)
Bundle Plugin Installations & Configurations - ex. SEO
Reduce Developer Time…
Revenue Opportunities w/ Wordpress...
Other Opportunities... Business Class Email Solutions (Cloud, Exchange)
Managed Hosting Solutions (VPS, Shared, Dedicated)
Cloud Based Storage / Disaster Recovery
Graphic Design / Print / Corporate Identity
SEO / SEP (Search Engine Optimization / Promotion)
Content Creation / Digital Photography / Video Production
Social Media Consulting / Integration / Training
Mobile Development / Native Applications
Domain Registration, SSL, Email Marketing, etc.
Other Revenue Opportunities
That’s All Folks!
Partner / Co-Founder – Pleth, LLC
Offices in Batesville, Jonesboro, and Conway
Founder – Powersite Ministry Solutions
Blogger / Podcaster – The Cotton Club
Over 16yrs Experience (Design, Development)
CSS, HTML, PHP, MySQL
WordPress Theme Design / Coding
WordPress Plugin Design / Coding
Social Media Consulting
facebook.com/cottonr
twitter.com/cottonr
Cotton Rohrscheib
cottonrohrscheib.com
Making Wordpress Profitable for Agencies / Freelancers...