Post on 23-Dec-2014
description
Building your brand with WordPress
By @ctrappeWordCamp Omaha 2014
August 2014
@ctrappe #wcoma2014AuthenticStorytelling.net
Rules, etc.
● Feel free to blog, live tweet, etc.● Questions? Ask ‘em.● Slides are at:
AuthenticStorytelling.net/wcoma2014
@ctrappe #wcoma2014AuthenticStorytelling.net
@ctrappe #wcoma2014AuthenticStorytelling.net
Not rhetorical! :)
How do you build a relevant audience?
@ctrappe #wcoma2014AuthenticStorytelling.net
@ctrappe #wcoma2014AuthenticStorytelling.net
We connect and deal with people we like, trust and who add meaning to our lives!
@ctrappe #wcoma2014AuthenticStorytelling.net
Today...
Not talking about..● Lead generation● Messaging● Manipulation
Talking about:● Inclusive
strategy● Storytelling● Meaningful
sharing
@ctrappe #wcoma2014AuthenticStorytelling.net
Not rocket science: All interactions
100 percent
@ctrappe #wcoma2014AuthenticStorytelling.net
What percentage online?
@ctrappe #wcoma2014AuthenticStorytelling.net
Usual guesses:
Online50-70 percent
Offline50-30 percent
Source: Jonah Berger’s “Contagious: Why Things Catch on.”
@ctrappe #wcoma2014AuthenticStorytelling.net
Actual breakdown ...
But the perception …And people are online!
Online:7 percent
Offline:93 percent
@ctrappe #wcoma2014AuthenticStorytelling.net
What to do first…
Why?I do what I do because ...
@ctrappe #wcoma2014AuthenticStorytelling.net
Why?
Share that… publicly.
Scary?
@ctrappe #wcoma2014AuthenticStorytelling.net
Benefits?
ConnectionsBusinessMeaning
@ctrappe #wcoma2014AuthenticStorytelling.net
How to get there?
Decision time: Do you want to?Commit the time
Decide what to share!Constant, relevant, new!“On Facebook much?”
@ctrappe #wcoma2014AuthenticStorytelling.net
ToolsPick the right tools
@ctrappeTrappeDigital.com
@ctrappe #wcoma2014AuthenticStorytelling.net
Getting started
GoMake it a habit
Measure what works and what doesn’t
@ctrappe #wcoma2014AuthenticStorytelling.net
Questions? Comments?Christoph Trappe@ctrappeAuthenticStorytelling.net319-804-9853ctrappe@gmail.com
@ctrappe #wcoma2014AuthenticStorytelling.net