Post on 23-Aug-2014
description
Photo Credit: papalars via Compfight
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value 2
Jeff SauerMarketer and Entrepreneur
Knowledge.Land
Minneapolis, MN, USA
Email: jeff@jeffalytics.com
google.com/+JeffSauer
Newsletter: bit.ly/jeffalytics
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Dig Deeper into Google
Analytics
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Dig Deeper into Google
Analytics
Prove Business
Value
Photo Credit: One_Penny via Compfight
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Traffic Comparison by Date Still Works Great!
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
No Keyword Provided?
No Problem
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
What Does it Mean?
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
How to steal some 'not provided' data back from Google: http://econsultancy.com/blog/8342-how-to-steal-some-not-provided-data-back-from-google
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Not Perfect, but Much Better!
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Beautiful (and Increasingly More Accurate) Search Data!
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Dimension Widening for SEO: http://bit.ly/SEOwidening
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Enable These and Update Your
Tracking CodeTo include dc.js
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Performance by Age
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Find High Value Search Visitor
Segments
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Proving SEO Value in Google Analytics: http://moz.com/blog/proving-seo-value-in-google-analytics
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO ValuePhoto Credit: brongaeh via Compfight
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Revenue
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Revenue
MarketingInvestment
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
RevenueProduct
Cost
MarketingInvestment
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
RevenueProduct
Cost
Fixed Costs
MarketingInvestment
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
RevenueProduct
Cost
Fixed Costs
Net Profit
MarketingInvestment
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Gain From Investment (Net Profit)
Cost of Investment
Cost of Investment
ROI
True ROI Measurement: http://bit.ly/TrueROI
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Revenue $99,630 100%
SEO Spend $10,942 -
Return on SEO Spend $88,688 811%
Cost of Goods Sold $77,625 78%
Gross Revenue $11,063 11%Total Fixed Costs $5,000 5%Net Profit $6,063 6%True ROI 55%
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Revenue $99,630 100%
Ad Spend $10,942 -
Return on Ad Spend $88,688 811%
Cost of Goods Sold $77,625 78%
Gross Revenue $11,063 11%Total Fixed Costs $5,000 5%Net Profit $6,063 6%True ROI 55%
We need to subtract the expenses needed to achieve
revenue to understand true ROI
Learn How To Get This Spreadsheet: http://bit.ly/SEO_ROI
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Revenue $149,445 100%SEO Spend $10,942 -
Return on SEO Spend $138,503 1266%
Cost of Goods Sold $116,437 78%Gross Revenue $22,066 15%
Total Fixed Costs $5,000 5%Net Profit $17,066 17%True ROI 156%
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value 43
Jeff SauerMarketer and Entrepreneur
Knowledge.Land
Minneapolis, MN, USA
Email: jeff@jeffalytics.com
google.com/+JeffSauer
Newsletter: bit.ly/jeffalytics