Whispering in the giants ear

euroIAVI

hsommerfeldt@braincycles.comHendrik Sommerfeldt

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so - hello

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Some structure

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1. Context2. Design process3. Insights/Learnings

This talk is really about

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Daleks

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HQ wants us to do something social

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wii cribs

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Korea

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There are differences

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There are similarities

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Samsung?

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Numbers

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Chaebol

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Adapt this!

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Kibun & Nunchi

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Strip it down

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Solution: Voice of the customer

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SUCCES

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Make smartphones better

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Insights

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1. Communication

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Solution

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Reduce2. Control

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ReduceSolution

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3. Contracts

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Solution

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4. Time

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Solution

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5. Buzz

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Solution

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Takeways

{Size=Quality

Gantt-Charts

MsProject

Money Incentives

UX deliverables

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Takeways

{Good people

Empathy

Team

Checklists

Excel

Commanders intent

Face to face

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Thank you

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Hendrik Sommerfeldt@braincycleshsommerfeldt@braincycles.comwww.braincycles.com

+49-6151-39214320+49-6151-39214329