Business Management

Wish Upon A Star

Overview

Introduction Internal Team Leaders SWOT Analysis Porters Five Forces Model Acknowledgements Conclusion

Michael Lyons

Mission Statement

To plan, organize and execute a coordinated fundraising project in a virtual business environment with

students from Waubonsie Valley High School and Hinsdale South High School.

Michael Lyons

OrganizationWish Upon A Star

Michael

SamTyle

rDevvon

Jelani

Riley

Zach

KevinAlissaTC

Shirley

Nashla

Syed

AlexaRachelleDevonMitch

Chrissy

Viki

Aaron

Megan

SivaVinc

eParth

ShakeiaJocelynSupport team

acted in a staff function capacity

Megan Coley

Internal Team Leaders

Vince DiJohn

Devon Hudson

Tyler Dixon

Alissa Tulacro

Candy Sales

Promotions– Flyers– Posters

Purchased Candy in bulk – Sam’s Club– Starburst– Skittles– Air Heads

• Distributed Candy to Sales Staff

• Candy sold by management students

• Processed cash receipts and issued new candy daily

• Candy Donated from Nestle’

• Donation lowered per unit cost for purchased candy

• Thereby increasing the profitability of this revenue stream

Vince DiJohn

Look For The Business Management Students Selling AirHeads Today!

All Donations Support Wish Upon A Star

Flyer Example

Vince DiJohn

Candy Sale Financials

Total Revenue from Sales: $1193

CGS – Cost of Goods Sold: $ 244

Profit from Candy Sales: $ 949

Vince DiJohn

Donations – House to house – Work – Churches– Professional businesses

Warrior Gear – Thunderstix - face stickers – School sporting events

T-shirts for class Devon Hudson

Donations

Raffle

Tyler Dixon

Tyler Dixon

Marketing Strategy

Prizes Appealed to both multiple groups– Males, Females, Students and Adults

Aggressive with our pitches for valuable items

Correlated items with current school functions ex. Prom tickets, Parking Pass, Senior Brunch

4 P’s of Marketing

Tyler Dixon

Tyler Dixon

Product (s)

Salon voucher - $110 (10)Body Piercing voucher - $650 Senior Parking Pass - $150 (2)Authentic Autographed Baseball

Jerseys - $350 ea. Set of Prom Tickets - $130 Variety of Food & Grocery Gift Cards -

$200+ Karaoke Rental - $75

Tyler Dixon

Promotions

Facebook Group– Calendar w/ events– Updates and

notifications– Messages and

reminders Posters

– Small and simple (1 month before raffle date)

– Large and attracting (week before)

Tyler Dixon

Price

$1 Raffle Ticket Price Convenient Attractive purchase to prize ratio

Tyler Dixon

Location

Culver’s– Success– A lot of traffic

Well promoted

Cafeteria+ Exposure to nearly all students- Competing for student’s lunch money

Designed to target students and staff during morning rush. (6:45-7:20am)

Jamba Fundraising: Brought pre-made Jamba juice, we will receive 20% of sales.

Pricing is set up identically to pricing in store.

1-2 Future dates - TBA

Jamba Juice

Alissa Tulacro

Dunkin Donuts Supplier– Donuts, Juice and Bagels.– Low Cost Pricing reduced price of four dozen

donuts, to the price of two. Then we sold 75 cents each.

Target Market– Students and Staff members– Morning rush (6:45-7:20am)– Positive turnout, most successful idea.

Breakfast sales

Alissa Tulacro

Targeted girls interested in going to prom, and needing makeup done before hand.

April 15-17th

Mary Kay

• Sales representative sold tickets during all lunch periods, with the raffle sales.

• One ticket is redeemable for one facial on prom. (May 1) The price: $3 per ticket.

Alissa Tulacro

Our team put together individual flyers and posters for each event we were scheduling.

Had dates, times, locations and a brief description on each.

Promotion

Alissa Tulacro

Virtual Leaders

SWOT ANALYSIS

Strengths

Wish Upon a Star Foundation (nonprofit/charity)

Variety of Fundraising Opportunities Not Reliant On Just One Activity

Alexa Perillo

Strengths Continued

Flexible Scheduling Capabilities– Scheduling various team projects– Scheduling manpower requirements

Manpower– Determined to achieve team goals– Creative input from team members

Facebook (as a social networking tool)

Consultants– Community support with consulting services

Alexa Perillo

Strengths in Activities

Culver’s Night 4/22/09– Received 10% of sales from 11a.m.-7p.m.

Candy Donations and Sales Raffle/Donated Prizes

Alexa Perillo

Strengths in Activities Continued

Dunkin Donuts/Jamba Juice sales Doctor’s Offices/Parent’s Work/Other

Small Businesses Warrior Gear

– Stickers/Thunderstix

Alexa Perillo

Weaknesses

Publicity/Communication– Internal

Marquee display Between group members

– External Newspaper coverage Ads too costly

Competition for Fundraising Dollars within School/Community (DECA/German club)

Alexa Perillo

Weaknesses

Hinsdale South High School– Unresponsive in forming stage of project– Lacked communication and commitment to

project

Alexa Perillo

Weaknesses Continued

Time Management– Missed some important PR opportunities late

in the project– Energy decline late in project on candy sales

Competition for Manpower Requirements– Sports/jobs/extracurricular activities putting

strain on student availability

Alexa Perillo

Opportunities

Wish Upon A Star – Charity Organization Unified 09 Prom Fashion Show WVHS Business Partnerships Publicity – Internet – Facebook & WVHS

Webpage ACT/PSAE

Megan Coley

Threats

Competition – – Internal: other organizations within school– External: other restaurants impacting

Culver’s Night Current Economic Environment

– Target Market – Students – Lack of $– Affecting money and donations available

from outside sources

Megan Coley

Threats

Weather Sodexho - Lunch ACT/PSAE

Megan Coley

Porter’s Five Forces

•Competitive Rivalry•Power of Suppliers•Power of Buyers•Threat of Substitutes•Barriers to Entry

Competitive Rivalry

Candy Sales: – Entry to sales is easy– Many substitutes– Little differentiation

between products– Competitors have

similar strategies

Michael Lyons

Competitive Rivalry

Specific Competition:– Economic:

Recession– German

Club/DECA/BPA– Sodexho -

Cafeteria– Vending

MachinesMichael Lyons

Competitive Rivalry

Overcome Competition:– Emphasized Wish Upon A Star– Offered Multiple Ways to

Contribute:Candy SalesCash DonationsPrize Donations

Michael Lyons

Power of Suppliers

Supplier= Huge impact on our profits– Object is to Minimize costs Maximize profit

Low Product Cost Purchasing:– Candy and Juice from Warehouse Clubs– Breakfast Supplies from Dunkin Donuts – Full Service Sales of Jamba Juice

Michael Lyons

Power of Suppliers

Donations from Multiple Sources:– Nestle’ - Candy– Hudson Promotions – Warrior

Spirit Gear (Stickers & Thunderstix)

Michael Lyons

Power of Suppliers

Contributions to the Project– Unified 09’ Revenues

Replaced the Expected Hinsdale South Contribution

– Cash Donations:To Purchase T-shirts Door to DoorDoctors offices

Michael Lyons

Power of Buyers

Exert Influence/Control over an Industry

Not Enough Buying Power Not Applicable for this Project

Michael Lyons

Threat of Substitutes

Zach Dvorak

Other Players

German Club DECA Sales Vending Machines Sodexho -Lunch Room

Zach Dvorak

The Bake Sale

German Club had a bake sale which took place before school in the atrium

Breakfast items were sold at the same prices as ours but in a different location– BPA

Zach Dvorak

Fannie May

DECA club members sold Fannie May chocolate bars to support club activities– Their prices matched our price offering

Zach Dvorak

Vending Machines

Competitive Advantage:– Offers a broad range of choices for students

such as; candy and snack bags– Pricing is slightly cheaper than ours

Zach Dvorak

Sodexho - Cafeteria

Competitive Advantage:– Offers a broad range of choices for students

Deli sandwiches, ice cream, snacks and main course entrees.

– Offers a healthier alternative to candy sales– Opportunity cost to the consumer results in a

choice of eating a lunch or snacks throughout the day.

– Provides morning sales of breakfast products

Zach Dvorak

Barriers to Entry

Zach Dvorak

Getting Started

Minimal Barriers to Entry– Economies of Scale is the only applicable barrier to

entry We were able to reduce our CGS – Cost of Goods Sold

through candy donations Increasing our profitability Making this an attractive option for fundraising

– Access to Distribution Channels School Supports Ease of Entry into Market for all

Competitors– Sponsor and Permission needed– Money to purchase initial products for resale

Zach Dvorak

What We Did

Develop Marketing/Promotion Plan – Choose products appealing to our target

markets– Be flexible and creative to find new potential

markets i.e.; Bags of Mini’s sold to staff in bulk near end of

project

Develop Sales Strategy for Effective Sales– Rotation of candy; offering new type or flavor

every weekZach Dvorak

Fundraising

Promotional Activities Designed to “Reach our Target Markets”– Flyers & Posters for candy sales throughout

WVHS– “Lets Do Lunch” Promo for Culvers– Assisted Unified 09 with manpower to sell

tickets– Warrior Gear – Pending Soccer & Start of

State SeriesZach Dvorak

Acknowledgements

Don West – CEO, Wish Upon a Star– Terrific Work for Disadvantaged – Donation of Prizes for Raffle

Millie Shepich – WVHS Staff and Board Member, Wish Upon a Star– Project Kick off

Steve Penley

Acknowledgements

Indian Prairie School District– Dr. Stephen Daeschner, Superintendent

WVHS – For the Support and Encouragement toward Developing a Humanitarian Spirit Among the Student Body.– Kristine Marchiando, Principal– Dr. Joy Ross, Asst. Principal and Class Mentor– Michele Brown, Asst. Principal– Andrea Hendrickson, Business, FACS and Tech Ed.

Dept. Chair

Steve Penley

Acknowledgements

Business Management Students Spring 09!!– Virtual Leaders & Support Team– Internal Leaders and Team Members

Consulting Services– Mrs. Susan Taylor-Demming– Ms. Janelle Lietz– Mrs. Geri Chaplin

Steve Penley

Acknowledgements

WVHS Community Contributions– Unified 09

Liz Fay, Steph Cassa & Jadon Poindexter– The Unified 09 Concert was a tremendous success!!

– Student Council Tina Michalek & Mary Schobert

– Prom & Sr. Brunch tickets

– Dean’s Office Jack Smilanic –Sr. Parking Pass 2010

Steve Penley

Acknowledgements

Candy Donations– Nick & De Haddad & Nestle’

Warrior Spirit Gear– Jim Hudson, Hudson Promotions

Warrior Stickers, Thunderstix and Wish Upon a Start T-shirts

– Julie Bergstrom – Soccer T-Shirts

Steve Penley

Acknowledgements

Raffle Prize Contributors – Over $2500 – Thanks Julie Coley!!

Don West, Wish Upon a StarGeri Chaplin, Culver’sKevin Harden, Ronin NoodlesIfergan SalonWhole Foods

Dr. Troy Tann, Balanced Life and Wellness Center – Chiropractic ClinicBrookdale MusicMeatheadsWVHS

Steve Penley

Acknowledgements

Cash Donations– Management Students – Special Mention

Vicki DracopoulosSivaranjini VelanthottuRachelle Rayos

– Culver’s – Geri Chaplin– Exelon Corp – Jeans for Charity

Lena Dracopoulos– Jamba Juice

Steve Penley