Post on 03-Dec-2014
description
DAVID PHILLIPS FCIPR FSNCR
Winning the Internet Way
You can’t sell clothes online – ASOS . Turnover has doubled each year since its launch, apart from
2005, when its Hemel Hempstead warehouse burnt down. “That was a bit of a downer,”
12 months to 31 March 2010 up 35% to £223m.Sell eggs on the internet!!!!
Tesco said profits at its online business, the third most visited retail website in the UK, rose by 26% to £136m in the year to February 27 2010. Sales rose by 14% to £2.1bn, as it announced its annual results.
Buy a car online? Tepilo is an alternative way to buy, sell or let your property
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High Street Sales Tracker - week ending April 16, online up by 63%.
Why You Should Too
You are uniqueYou are interestingYou attract customersYou are a candidate for success online
People like meeting you online.
Lets Get Started
How do people find youAre you googleable
So you need a web siteNice to look at from an iPhone screenHas lots of Gjuice and SEO
Submit to search engines and directories Spread it about a bit
Make Money Now
Can’t wait to buy customersCan’t wait to sell suppliersHappy people online.
All the ways you can make your site interactive the instant messenger Buy and sell
Where the people are
Geographic focus Site advertisements down to the nearest street Local Twitter Local Foursquared Local bluecast Local iPhone apps Google and Bing maps need you
Keeping the links joined up
Make more in site, into site , to sitesNo orphansFollowersNetworks more powerful Watch what’s happening (Google Analytics)
Getting social
Why It builds site links It creates communities It shows off your USP It gives you authority Real pictures and videos say 1000 words
Getting fixed up
It takes a lot of time – the hidden costIt is not a one trick ponyYou will either need to experiment of have a
very friendly expert
Where is the real beef
The quickest way to make profits is to cut cost
Look hard at simple costsProcessesCommunicationAll those licences
But, today, you don’t have to make sacrificesCloud computingSaaS
Cost sharing
Content creation Employees Suppliers Customers Friends
Brochures and print materials PDF’s Blog post manuals Fix it on a bulletin board
Adding value
Products and servicesRelationshipsReputationSaleTrustWealth
The next big thing
Visually interestingSatisfies curiosityPhysiology extending Social
The next 5000 days