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Winning Talent on Mobile

Richard Cookson Recruitment Product Consultant Linkedin

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Agenda

2

Introduction

The Three Pillars:

Learn

Apply

Engage

Q&A

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Why mobile and why now?

Mobile phones now account for over 17% of global internet usage (11% at the same time in 2012) 1

Global smartphone subscriptions are expected to almost treble by

2019 (1.9bn in 2013) 2

Approximately 38% of monthly visitors to LinkedIn are through

mobile devices

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> Source: 1 Mashable (20th August 2013), 2 Ericsson Mobility Report Nov 2013

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Candidates are already interacting via mobile for hiring…

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Source: LinkedIn September 2013 survey, 787 US and UK professionals

Active Candidates

Passive Candidates

74% 60% Have viewed career opportunities sent to their inbox

72% 62% Have visited a company site to learn about careers

67% 53% Have browsed career opportunities on job board sites

64% 58% Have browsed career opportunities on social and professional networks

45% 24% Have applied to a job

43% 21% Have uploaded a resume to send or attach to a job application

22% 11% Have downloaded a company app in order to apply to a job

How professionals interact with career opportunities on mobile (includes smartphone or tablet)

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…but our talent acquisition strategies are not yet ready for our candidates on mobile

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Source: LinkedIn Global Recruiting Trends survey 2013, 3300 talent acquisition leader responses from 19 countries

49% Mobile recruiting is NOT a top priority for our company

29% We don’t know where to start with mobile recruiting

20% Our career site is optimised for mobile

20% We are looking to invest in mobile recruiting tools for our talent acquisition team

18% Our job postings are optimised for mobile

13% We have invested adequately in making our recruiting process mobile-friendly

Talent acquisition leaders’ attitudes towards mobile recruiting

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So what do I need to do to get mobile? The Three Pillars

Learn Apply Engage

Mobile Strategy

Learn

Mobile Strategy

Learn

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Know your audience and experience your site the way they do

While commuting On lunch break Relaxing at home

work? it Does

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Understand more about your own and your competitors mobile presence

Who owns your mobile content?

Is your site optimised for mobile?

Are you getting traffic from mobile?

What are your competitors doing?

Apply

Mobile Strategy

Learn Apply

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”

–Hans Hofmann

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More information about Apply with LinkedIn? Go to

http://developer.linkedin.com/apply

How is the mobile experience on LinkedIn?

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The ability to view your saved jobs and see the jobs

you have applied for These are jobs that are

matched with your profile also known as

Jobs You May Be Interested In

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If you have chosen the option to collect candidates

in LinkedIn Recruiter the apply button will appear.

Did you select applying via own ATS then this button will

be replaced with “apply at company website”.

If candidates want to apply for the job at a later time they also

have the option to save the job

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Employee Profile Branding and the LinkedIn Company Page are also optimised for mobile use

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Engage

Mobile Strategy

Learn Apply Engage

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Engaging also means optimising your way of working as well

Profile Inmail Recruiter Mobile

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Optimise Your Profile for Mobile

Ensure you have the most current version of the LinkedIn app on your mobile device

Ensure your profile is 100% complete

Add your phone number in your profile

Get endorsements and recommendations

Ensure you have a link to your ATS or career page

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5 Tips for Effective Mobile InMailing and Jobs

1. Determine if you're sending to a wireless device

2. Keep message short and sweet

3. Don't overabrv8.

4. Write a strong subject line OR a first paragraph that catches the readers eye

5. Skip the lengthy signature line

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A lengthy subject line will be cut off. Use something creative that will trigger candidates to open and

read your message

A message like this is fine when you are viewing it on a desktop. But on a

mobile device it becomes very lengthy. Candidate

has to scroll down to read the full mesage

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Recruit candidates on the go

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Search for Candidates Respond Instantly Stay up to date

Existing LinkedIn Recruiter customers can download Recruiter Mobile for free in the App Store. Non-iPhone users can visit www.linkedin.com/recruiter on your mobile device to access.

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Once you have created search alerts in Recruiter, the new results will show up on the

homepage of the mobile app.

You are able to search candidates on the LinkedIn

network by typing in keywords

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In Recruiter you are able to sent messages, add candidates to

projects and leave notes to their profile. These activities will be

tracked and visible for team members with a Recruiter seat

So what are the three pillars of a Mobile Recruitment Strategy?

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Now you’re ready to get mobile The Three Pillars

Learn

Know your audience, understand your own

presence and check your competitors

Apply

Simplify your design and remember candidate

experience

Engage

Optimise your profile InMail and jobs to be read

on mobile

Mobile Strategy

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The LinkedIn Mobile Recruiting Playbook

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Download the Mobile Recruiting Playbook