Performance can maintain a baseline of success during times of transition Performance is no longer enough

TRANSVERSAL THINKING

Thinking Transversally

Making connections within and across channels

Connecting above the line and below the line media

Connecting platforms and delivery mechanisms

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UNDERSTAND CONSUMERS AS PEOPLEAND MACHINES TOO

Understanding People

Begin organizing for the segment of one

Understand people and machines

Examine changing interfaces

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THE EXPERIENCE ECONOMY

Building Experiences

Experiences are how people build beliefs

Simple experiences can have a big impact on the journey

Empathy and innovation create new forms of value

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