Wine & Web: Twitter 101

Post on 17-May-2015

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This presentation answers the question, What is Twitter? and explains the Twitter's true nature. Practical tips on how to use Twitter are included. This is useful for people getting started, or professionals who are looking for tips on how to teach Twitter to team members and clients.

Transcript of Wine & Web: Twitter 101

Orbit Media Studios

@orbiteers #wineweb

1. Giant Phone Book – find people

2. Tiny Radio Station - broadcast

3. Party Line – build relationships

“Because that’s where the money is.”

Giant phone book

Find People Based On…

1.  Biography

2.  Geography

3.  Interest

FilteredTweeps.com

Twitter Advanced Search search.twitter.com/advanced

Tiny radio station

Broadcast Other’s Content: Retweet

• Native Re-Tweet method (not recommended)

• Manual Re-Tweet with comment (recommended)

Broadcast Yourself

1.  URL shorteners

2.  Hashtags

3.  Top retweet-ed words

URL Shortener Bit.ly

1.  http://www.orbitmedia.com/blog/what-is-twitter-…

2.  http://bit.ly/e6pl2W

3. 

Hashtags “#” •  Topic

•  Event

•  Emphasis

Top Retweeted Words

1.  you 2.  twitter 3.  please 4.  rewteet 5.  post 6.  blog 7.  social 8.  Free 9.  media 10.  help

11. please retweet 12. great 13. social media 14. 10 15. follow 16. how to 17. top 18. blog post 19. check out 20. new blog

Source: HubSpot, Science of Blogging

Party line

When to use the party line

1. Invitations

2. Compliments

3. Questions

4. Thank you’s

Say Hello “@”

Mention Others ManageFlitter.com

Do’s and Don’ts

Don’t

1. Take things personally

2. Expect too much too fast

3. Over think things

Do

1. Be friendly and polite

2. Be positive

3. Be yourself!

Twitter 102: Sneak Preview

1.  Management (HootSuite)

2.  Measurement (Analytics)

3.  Automation