Win with Social Advertising for Twitter, LinkedIn and YouTubeJUSTIN LEVY - @JUSTINLEVYDIRECTOR, SOCIAL MEDIA @CITRIX

@justinlevy #SocialFresh

@justinlevy #SocialFresh

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Paid social amplifies great content like a boombox

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@justinlevy #SocialFresh

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Promoted FollowersWebsite clicks or conversionsTweet engagementsApp installsApp re-engagementsVideo viewsLead cardsPromoted Trends

Twitter Advertising Options

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Promoted FollowersExecution: • Targeted people who their

target audience may follow• Tailored audiences• Country-specific• Website tag

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Website clicks or conversionsExecution: • Website card• Remarketing pixel• Follower targeting

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Tweet engagementsExecution: • Promoted menu/specials• Follower targeting• Real-time monitoring• Real-time interaction

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App installs/re-engagementsExecution: • App Install Card• Text overlay• Tweet copy matches image• Follower targeting

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Video viewsExecution: • Multiple tweets/copy• Short video• Timely• New tweets daily

87k+ views 13.9k+ mins

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Lead generation cardExecution: • Name/Handle/Email• Interest and Username

Targeting• Tailored copy for each

audience• Direct CTA

55% reduced CPL

101% increased conversion rate

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#PromotedTrend

#BrandedEmojis

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YouTube TrueViewLightbox Video Ad

YouTube Advertising Options

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Targeting Available:

• Demographic• Interests (General/Custom)• Remarketing• Placements• Topics• Keywords

TrueView Targeting Options

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2.6M impressions1.4M unique users876k views

130% lift in Brand Interest26% lift in Brand Ad Recall

Citrix “Helps You Say Yes” Results

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Advertising options:

• Sponsored content• Sponsored InMail• Dynamic ads• Display ads• Text ads

LinkedIn Advertising Options

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Targeting Available:

• Location• Company Name• Industry• Company Size• Job Title/Function/Seniority• Skills & Endorsements• Schools/Degrees• Gender/Age (inferred)• Years of Experience

LinkedIn Sponsored Updates

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Working with our Healthcare vertical team

4.6k total link clicks targeted at healthcare audiences – including IT & Informatics roles within healthcare systems

LinkedIn campaign performance exceeded benchmarks by 2x

All performance metrics fall on higher end of baseline, indicating strong performance and proper matching of content to audience.

Recommend continuing all campaign tactics in Q3, expanding to remarketing via FB & Twitter, and adding “next step” actions for blog visitors

Executive Summary Run Time June 8-30

Impressions 2,555,346

Clicks 4,625

Engagements 10,765

Video Views 43,935Overall CTR(Baseline 0.1-0.4%)

0.32%

Avg. CPC(Baseline $2.50-$3.50)

$4.32

Avg. CPV $0.02

Avg. CPE $0.03

Eng. Rate(Baseline 0.5-1.5%)

7.74%

Q2 Healthcare Paid Campaign

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Top Performing Ads (per Campaign)

Twitter Engagement Campaign Twitter Video Campaign LinkedIn Sponsored UpdateTwitter Clicks Campaign

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…to stalk me

• builtunstoppable.com• @justinlevy

…to stalk us

• citrix.com• @citrix