Wiifm and mediocrity how the flat world changed everything 2012 version

Follow me on Twitter @kevinleverseeEmail me: Kevin@startupdragons.com

WIIFM & Mediocrity How The Flat World Changes Everything

WIIFM = W.hat’s I.n I.t F.or

IT IS NOT ABOUT ME.

People (Do) (Build) (Innovate) Buy for their own reasons…

WIIF(them)

Desire ….is the foundation to everything

WIIF(them)

Focus on OTHERS, what can you do for them?

You do not want a good job…You want what that job gives you.

You do not want technology…You want what that technology gives you.

Are you into technology for your passionOr, for what the job gives you?

MediocrityWhat are you

Passionate about?

You better know…Because the world has changed, the cheese has moved.

Flat World

Services BecomeCommodities

Web 1: Control = Patents & LicenseWeb 2: Open Source, companies

compete over serviceNow: Commodity = Everyone starts to

compete over the price

Lowest Cost Vs.Talent &PassionWhat will win?

VERSUS

Talent is Not

commodity

Small teams Innovation

About Kevin Leversee: Called the ‘Apostle of Hustle’ Kevin has been

building Mobile Social and Web Business for over 15 years in 5 countries. Once voted Australia’s Top 60 Startups, Kevin now focuses on helping others get ideas to market. He speaks and teaches at leading technology and innovation events. American Expat adopted by both Australia and Philippines. Is a Excited Father and family man He loves: #Mexican Food #Music #Innovation #Ocean #Beer in no particular order.

Technology is the enabler of business not its purpose.

@kevinleverseekevin@startupdragons.com

Sources

• Ten Forces that flattened the world from The World Is Flat by Thomas Friedman http://www.nytimes.com/2005/04/03/magazine/03DOMINANCE.html adn http://www.greece.k12.ny.us/flat/FLAT%20Notes.pdf

• The Shift Index- Deloitte Center for the Edge John Hagel III, John Seely Brown, and Lang Davison• http://www.edgeperspectives.com/shiftindex.pdf• Mark Granovetter Network Theory Revisited The strength of Ties

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.128.7760&rep=rep1&type=pdf.• Wave McannErickson (Slideshare) http://www.slideshare.net/webrazzi/universal-mccann-wave-3

– (Full Report) http://ia311314.us.archive.org/2/items/UniversalMccannWave3PowerToThePeople/Wave3.pdf• Pew Report (Social Media and Young Adults) http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx• Danah Boyd (Trust and Intimacy) http://www.danah.org/papers/Ubicomp2003WorkshopApp2.pdf

– (Glocalization) http://www.danah.org/papers/Etech2006.html – (Streams of Content) http://www.danah.org/papers/talks/Web2Expo.html– (sociality is learning) http://www.zephoria.org/thoughts/archives/2009/11/30/sociality_is_le.html

• John Seely Brown (push pull) www.johnseelybrown.com/pushmepullyou4.72.pdf• John Hagel http://www.johnhagel.com/view20051015.shtml • Five things to know before elance http://www.businesspundit.com/5-things-to-know-before-becoming-an-elance-provider/• Cluetrain (The Cluetrain Manifesto) http://www.cluetrain.com • Metcalf (pro) http://en.wikipedia.org/wiki/Metcalfe%27s_law

– (counter) http://spectrum.ieee.org/computing/networks/metcalfes-law-is-wrong

Wiifm and mediocrity how the flat world changed everything 2012 version

Education

Transcript of Wiifm and mediocrity how the flat world changed everything 2012 version

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