Post on 09-May-2015
description
Why You Need to Master Your Content Creation Skills
Brought to you by:
Business Content PLRwww.BusinessContentPLR.com
What does the Consumer think?
Of Consumers consider Custom Content useful.Engage
90%78%
Of Consumers feel that Organizations that produce Custom Content are interested in building good
relationships with them.Engage
What does the Consumer think?
Of Consumers prefer to get to know a company via Content rather than ads.ContentPlus
70%57%
Of Consumers read Content Marketing Articles at least once a month.
The CMA
Who Uses Content Marketing?
Organizations that us C.M.Organizations that don't use C.M.
9 out of 10 Organizations use Content to MarketThe Content Marketing Institute
Who Uses Content Marketing?
On Average, Marketers use over
of their budget on Content Marketing.
Leaderswest
25%
How does Traditional Marketing Compare?
0
30
60
90
WebServes
How does Traditional Marketing Compare?
LeadersWest
$1For Every spent, Content Marketing creates
3 timesas many leads as Traditional Marketing Methods.
How does Traditional Marketing Compare?
LeadersWest
62%Content Marketing costs approximately
less than Traditional Advertising.
Where is Content Marketing Used?
Social Media
Website Articles
eNewsletters
Blogs
Case Studies
Videos
Articles on other websites
In-Person Events
White Papers
Webinars/Webcasts
Research Reports
MicroSites
Infographics
Branded Content Tools
Mobile Content
eBooks
Print Magazines
Books
Virtual Conferences
Podcasts
Licensed/Syndicated Content
Mobile Apps
Digital Magazines
Print Newsletters
Games
0 10 20 30 40 50 60 70 80 90 100
Percentage of how many Content Marketers use each specific method.TopRankBlog
How is Content Marketing Growing?2011 - $16.6bn 2012 - $40.2bn 2013 - 43.9bn
0
5
10
15
20
25
30
35
40
45
50
Amount Spent on Content Marketing 2011-2013Custom Content Council
A Word from the experts…
“Traditional marketing talks at people.
Content marketing talks with them.”
Doug Kessler
A Word from the experts…
“I realized the importance of having a story today is what really separates companies.
People don't just wear our shoes, they tell our Story.”
Blake Mycoskie, CEO of Tom’s Shoes
A Word from the experts…
“Good copy can't be written with tongue-in-cheek, written just for a living.
You've got to believe in the product.”
David Ogilvy
A Word from the experts…
“Content is King.”
Bill Gates
Ready to Master Your Own Content Creation Skills?
…..and Teach Others to Do the Same?
Grab our customizable training course:
www.BusinessContentPLR.com/offers/content-creation-mastery