WHY YOU NEED A NEW MEDIA “RINGMASTER”

Patrick SpennerMarketing Leadership Council

Panelists:Michael Donnelly, Coca-ColaJeanette Gibson, Cisco SystemsZena Weist, Edelman Digital (formerly H&R Block)

THE NEW MEDIA JOURNEY

Social Media Maturity Model

STILL EARLY DAYS

About the Council’s Social Media Maturity Model

• 20-minute online survey with questions about business objectives, audience and current social media practices• Administered to 500+ large- and mid-sized enterprises over the last 18 months• Available for you to benchmark your organization—email pspenner@executiveboard.com

ORGANIZATION LAGS AMBITION

WHY A WORKING GROUP WON’T WORK

Maturity Stage: Discovery Maturity Stage: Experimentation

THE WAY FORWARD

MEET THE RINGMASTERS

Michael DonnellyGroup Director

Global CommunicationsThe Coca-Cola Company

Jeanette GibsonDirector

Social Media MarketingCisco Systems

Zena WeistVice President

Edelman Digital

Let’s keep up the dialogLet’s keep up the dialog

pspenner@executiveboard.com

@CEB_MLC

mlc.executiveboard.com

www.linkedin.com/pub/pat-spenner/3/b27/816