Why You Don’T Matter Part 1

Post on 30-Jun-2015

206 views 1 download

description

Why brands in Nigeria dont matter to Nigerians

Transcript of Why You Don’T Matter Part 1

Why Your Brand Doesn't Matter

A Short Presentation by Sani Malik

You think these guys care about your brand…

HA !!!…..think again Mr. Brand/Marketing Manager

Guess what……

You talk about ….

Benefits

Benefits

Benefits that are

Relevant

Relevant

Relevant

Client

Customer

Consumer to the

…but are they really or do you just think they are?

We are really too busy to care…Most of us just buy buy buy and buy; more out of habit

than loyalty !

Truth is…

and you try so hard to get our attention

• By interrupting at every chance you get …. (Radio, TV, Press) x 2. [Laughs]. You must really think that’s sustainable

But what if

Traditional mediums died - there was no TV, Radio or Press. We (consumers) switched off/ moved away…

Imagine a global cataclysmic event that sent us back to the stone age…No Radio.

TV or Press

What would you do then ?

How would you sell your product? - Think

…and to get any kind of attention

You need to disrupt