Why You Should Use Social MediaSocial Media for Your Small BusinessPart 2

Stay in the Game

Build: Trust &

Relationships ReputationBrand Identity

Engage Customers

Get More Business

Why Use Social Media

Social Media gives your company the opportunity to establish itself as an expert

In every field/market there is a perceived leader.

Do you really want your competition to fill that role?

Because if you don’t

Your

Competition

Will!

Whether or Not You’re InvolvedConversations are happening on social media Customers and potential customers are

discussing products or services similar to yours online

If you’re not participating, you don’t know what’s being said

Build Trust & Relationships

Circle of Trust

Everyone has a circle of people whose opinion they listen to and

respect.

Your company needs to break into this circle.

Social media (done correctly) can reinforce trust and respect for your brand

Accessibility is Key

People trust companies and organizations that seem accessible and transparent. An accessible company means a more trustworthy company

Word of Mouth Give customers and contacts the

opportunity to share exceptional experiences with your company

These are even better if it’s unsolicited

Relationships

Give your customers new ways to interact with your company and employees

For Future Customers:

Build your company brand in the minds of potential customers

The more information people have about your company and employees the more they will feel connected to you

Most people will not refer a business or service they do not trust.

For Current Customers: It’s harder to “break-up” with a person

than it is to leave a business Show customers the personality of your

company and employees and they will be forced to look at you as people, not a corporation.

If customers are considering leaving your business they have to leave people. They will sever personal relationships not just a business relationship

Build Your Reputation

Create a Buzz Get people talking about your company Get the word out about products or

services in a way that promotes conversation

What’s that?

Keep an eye on what’s being said about your company by: Employees Competition Networking/Partners

Fix problems quickly and directly

Explain YourselfDon’t be afraid of negative comments. They happen.

Social media gives you a platform to address negative comments or issues.

Ignoring problems doesn’t solve them. It increases damage.

Build Your

What’s Your Identity?As a small business, it’s important to have a recognizable identity.

WHO ARE

YOU?

Conduct research to find out how you’re currently viewed

Decide how you want your company to be viewed

If the way you are being viewed is not the same as the image you want to project, use social media to reconcile the two

Think about it…

What terms or keywords do you want associated with your company?

Business

Software

Software TrainingCustomer Relationship Management

REMOTE SUPPORT

Think about it… What image do you want to project?

Think about it…

Your company should be “known” for something, what do you want it to be?

Customer ServiceTechnical SupportExceptional Service

Four Tips for Brand Building1. Stay Consistent2. Design/Personalize Your Accounts3. Use Your “Voice”4. Engage Your Audience

Engage Current and Prospective Customers

People Aren’t Just Numbers

You can no longer afford to view people as demographics

Customers/Clients want to connect and understand the businesses they work with

The more a audience understands your company,

the more powerful your relationship with them

Why is this important?

Know

Like Trust

Try & Buy

Repeat & Refer

Why You Should Use Social Media:

Remain CompetitiveBuild Trust & Relationships Build Your Reputation Build Your Brand Identity Engage Customers

Get More Business

COMING ATTRACTIONS:

FREE Social Media For Small Business Webinars!!

Thursday, March 28 10-11am EST

Thursday, April 11 10-11am EST

Thursday, May 30 10-11am EST

COMING ATTRACTIONS:

More FREE webinars!!

And many more…

www.oasisky.com/webinars

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Customer Relationship Management Week

7 Reasons You Need Document Management

If you have questions you can follow up with us via Twitter @Oasisky Facebook

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