Post on 30-Jun-2015
description
Don Day/KTVB News Group
Boise, Idaho
And who are you? Internet Sales & Product Manager
KTVB News Group But before that…
Website content managerTV news producerOn-air reporterEtc.
Borah High School Senator
One way publishing cycle
The Old Way
Circular publishing cycle
Evolved
Circular publishing cycle
Evolved
Where to start? Add an online editor position
Like a traditional page editor, geared toward the website
Change everyone’s roles and responsibilities to include online
Change your paradigmMake the newspaper a “best of” of your
website Post online FIRST!Update as often as possible
At least weekly, if not daily or every other day
Why is this imperative?There are no more linear news
organizationsStudents must understand multi-mediaWant a straight newspaper or TV job? Good
luck.Audiences demand it
Time out
Make an investmentBuy a URL and hostingURL: $12 a year through GoDaddyDomain: $11/month through Yahoo
Total yearly spend: $144 Install WordPress
Free, open source, adjustable, flexible Google “WordPress magazine theme”
Outsource… schoolnewspapersonline.com ($600 to start, $200 per year)
Make it happen
What to put online? Umm… everything News stories Feature items Photos! Video? (YouTube, Vimeo) Sports recaps and scores Schedules School announcements?
Something happening?Fire alarm… evacuation… something else?
Post it ASAP!Start with what you know and buildTake a photoBe current
Breaking News
The paper… or the website? Both
The newspaper should reflect the best work you’ve done throughout the month
You may have to adjust your expectation for the printed version
Fewer pages, shorter stories
What’s more important?
All phases are still important Don’t forget to critique!
Remember our cycle?
FacebookCreate a fan pageAdd staffers as admins Invite your existing FB friends to be fans of
the pageCreate a URL (i.e.
Facebook.com/BorahSenator) Promote in the paper, with posters in school, etc.
Post photos, info and feed updatesLink to content on your websiteTease to upcoming editions
Social Media
Try stuff. If it doesn’t work… try other stuff
Don’t be afraid to fail!“Failure” gets a bad rap… It’s one of the coolest things you can do!The more you fail… the more you learn
Fail into it
Raise your newspaper rates Accept inserts? Charge more. Put ads on the website: bundle them
with print adsMake advertisers take them!Remind them that they can write off the ad
dollars
How do we pay for this?
Change your publishing cycle Serve your audience Rejigger your staff Try to fail Bundle ads Have fun
So…