Post on 15-Jan-2015
description
Why Social Media?Return on Investment for MWESB Certified Firms
What is Social Media?
What comes up when you think of social media?
“Moral panic is a common reaction to new forms of communication.”1
1. http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2009.01474.x/full
What prevents you from using social media?
Lack of time
Knowledge and skills
Finding content
Knowing where to start Which platforms to
use
Privacy issues
Policy
Data
Social media is widespread. In the U.S., social networks and
blogs reach nearly 80% of Internet users and represents the majority of Americans’ time online. 1
Half of all American adults are using social networking sites. 2
“If you plan on still being in business in the next 1-5 years you should embrace social media.” –Kathie England
1. http://blog.nielsen.com/nielsenwire/social/2. http://www.pewinternet.org/Media-Mentions/2011/Half-of-American-adults-
use-Facebook- other-social-networks
Treuhaft, S., Glover Blackwell, A., & M. Pastor (2011) America’s Tomorrow: Equity is the Superior Growth Model. Policy Link.
Digital Divide
Age, lack of a high school education, and low household income are the strongest negative predictors of internet usage.1
No major differences in social media usage based on gender, race, or household income.2
1. http://pewinternet.org/Reports/2012/Digital-differences2. Ibid
Digital Divide cont.
More than ¼ of online African-Americans (28%) use Twitter, 13% do so on a typical day.1
Non-white adult Internet users have higher rates of using video-sharing sites.2
Rural Internet users are now just as likely as users in urban and suburban areas to have used online video-sharing websites like YouTube.3
1. http://pewinternet.org/Reports/2012/Twitter-Use-2012/Findings.aspx 2. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report3. Ibid
ROI?
Transparency
Accountability
Visibility
Customer Service
Flexibility
My Story
Good Examples
NASA – Twitter & Instagram
DOT – blog
FCC – blog
CDC – Facebook (anyone remember zombie preparedness?)
Gov. Kitzhaber - Twitter
Homework!
Take social media seriously
Get on and play personally
Think creatively
Think strategy and think policy
Ask questions
Questions?
@ebkcd2
503-477-9221brittany@buildsocialconsulting.comwww.buildsocialconsulting.com
facebook.com/buildsocialconsulting
linkedin.com/company/build-social-llc