Post on 11-Jul-2015
Why Nepali Businesses Need Social Media?
The Potential?
Source: http://www.ktm2day.com/2013/08/27/nepal-witnesses-significant-growth-in-internet-services/
Data penetration in Nepal alone has reached
8.68 million subscribers and is increasing by more than
1.84 million per year!
33% of population is already using internet, from last year’s 26%
Mobile penetration alone is 72.58%!Out of which 79.59% are in Facebook. !
And Twitter stands as 12th most visited site in Nepal with !0.6% of total global users!
Source: http://www.slideshare.net/indradhoj/new-and-social-media-in-nepal-an-overview
But why ˝Social Media?
Reach that expands beyond Nepal
53% of the people recommend the product they like via
93% of shopping decisions are influenced by Social Media
Platform that beats Traditional Media!
Only 14% of the people trust traditional advertisements,
where as 90% trust peer recommendations!
Social Media has overtaken porn as the #1 activity on the web
And 93% of marketers use social media for business!
An Amazing Medium for Realtime Marketing!
And it is much COST EFFECTIVE!
Meanwhile in Nepal….
Average Engagement by Nepali Brands: 0.24%!Average response rate: 54%!
Highest likes Facebook: 611,589 (Ncell)!Highest number of followers in Twitter:11k (Ncell)!
Source: http://www.ekantipur.com/2014/08/16/business/nepali-businesses-jump-on-social-media-bandwagon/393666.html
Thus, it’s clear, Businesses in Nepal have not been able to
!
!
Potential Customers!Customer Service and Satisfaction!
Global and Local Competition!Cost-effective means of Advertisement
Thus missing out on:
Social Mediatap
advertising, ˝
David Ogilvy
the more ˝
!!
The more informative your
persuasiveit will be.
–Sneha Koirala snehakoirala@gmail.com
@Adruptweets
Let’s Tell Wonderful Brand Stories, Together!
Let’s Change the Way we Advertise