Out of the top ten websites in the UK, seven

are social media sites:

1. Google UK

2. Facebook

3. Google

4. YouTube

5. BBC Online

6. Yahoo!

7. eBay UK

8. Windows Live

9. Wikipedia

10.Twitter

Communicating effectively

• Marketing is about effective communication.

• Social media platforms allow people to communicate on a

global level.

• Social media is one of the hottest tools in today’s world of

marketing.

What’s so great about social media?

1. Build your customer database and engagement.

2. Create a community around your charity.

3. Spread awareness of offline events.

The importance of a strategic approach

• Social media is not an add on.

• Offline marketing is planned – why not social media?

• Get heard over the din.

• Planning enables growth.