Post on 07-Oct-2020
WHY SHOULD YOU CARE?
• Your audience is 60% decided about whether they want to
connect with you BEFORE making any direct contact with
you…based on the information they GATHER ABOUT YOU
ONLINE.
• Using social media for business is about building TRUST with
your potential and existing customers.
We are living in a Recommendation Age and a Research Economy.
WHAT YOU SHOULD CARE ABOUT
1) Getting Found
2) Strengthening Your Brand
3) Managing Your Time
4) Managing Your Reputation
BRAND CREDIBILITY
BE ON AT LEAST 3-4 PLATFORMS
• Transparency
• Accountability
• Customer Service
This gives you a key opportunity to
INTERACT with customers!
HELP YOUR CUSTOMERS FIND YOU!
(SEO) SEARCH ENGINE OPTIMIZATION
(SMO) SOCIAL MEDIA OPTIMIZATION
Use the SAME fundamentals of SEO on
your Social Media profiles.
BASIC SEO TRANSFERABLES
SEO SMO
Title tag <meta title> Name, Profile Name
Description <meta description> Bio, About, Short Description
Keywords Keywords (blogging, YouTube)
WEBSITE
www.AnticsCreations.com
WHAT TO LOOK FOR
• Go to website
• Right click on page
• Select view page source
• Look for title tag
<title>Novelty Golf Gifts | Upcycled Gifts | About Antics Creations, St. George UT - Antics
Creations</title>
HOW GOOGLE SEES IT
<meta property="og:description" content="Golf ball critters from Antics
Creations make unique, high quality eco-friendly gifts for your home,
office or garden. All critters made using recyclable materials. Based in
St. George, Utah." />
Check out the meta description:
YOUTUBE
Do not upload a video to youtube without
customizing the title, description and keywords!
CONTENT | STRENGTHEN YOUR BRAND
How will you create loyal customers?
Identify their needs. Then go MEET them.
Look at some of the Top Brands on FB with loyal fans:
1.3M+ 1.7M+ 1.8M+ 4M+ 12M+
FOCUS ON CUSTOMER NEEDCostco: Deals, discounts, coupons
Ziploc: holiday recipes, crafts, how to store things, practical use
St. Jude’s Children’s Hospitals: stories and photos of children getting better
Tide: practical use & how to get clothes really clean
Reese’s candy: desserts incorporating Reese’s products
COMMON DENOMINATOR: CONTENT THAT ENRICH’S THE READER’S LIFE
BRAND PERSONALITY
Your brand personality is comprised of the
human traits that an audience identifies with.
BRAND PERSONALITY
Like a person, it has a
voice
character
reputation
IT CAN BE LIKED, RESPECTED, ADMIRED
Know your customer
Make it a personal experience
Be a good listener
Be quick to respond
Bring value
offer solutions
YOU CAN ALSO BE FORGETTABLEStop talking.
Stop listening.
Stop showing up.
“stop posting” or become
a Spammy commercial
IDENTIFY YOUR BRAND’S VALUES
Figure out what you value. Then go share them in a way your customer can
identify with.
A CUSTOMER THAT SHARES VALUES WITH YOU IS A
FULLY ENGAGED CUSTOMER
THE POWER OF ENGAGED CUSTOMERS
“Our data reveal that a customer who is FULLY ENGAGED represents
an average 23% premium in terms of SHARE OF WALLET,
PROFITABILITY, REVENUE, and RELATIONSHIP GROWTH compared
with the AVERAGE customer. In stark contrast, an ACTIVELY
DISENGAGED customer represents a 13% discount in those same
measures.” – Gallup
EMOTIONAL IDENTIFICATION
“Fully engaged customers have a strong EMOTIONAL ATTACHMENT
to a company. They act as BRAND AMBASSADORS for this company,
rallying on its behalf to friends, family, and coworkers, and GOING
OUT OF THEIR WAY to purchase its products or services. Some might
even say that they LOVE that company.” – Gallup
MANAGE YOUR TIME
1. Have a strategy
2. Create a social media calendar
3. Schedule your posts if needed
4. Set up your accounts right (smo)
5. Check once or twice a day to respond
MANAGE YOUR REPUTATION
• Respond to great reviews whenever
possible.
• Poor reviews also lend credibility. Nobody’s
perfect.
• Poor reviews are opportunities to
demonstrate customer service.
• MANAGE A CUSTOMER ONLINE WITH
THE SAME TACT YOU WOULD IN
PERSON.
YOU CAN APPEAR UNCARING, INDIFFERENT
Do not respond to complaints
Air your dirty laundry
Criticize others
OR DEPENDABLE AND TRUSTWORTHY
Keep addressing needs
Show people you hear them
Constantly improve
YOUR 30 SECOND GOOGLE SNAPSHOT
YOUR 30 SECOND GOOGLE SNAPSHOT
MAKE A COMEBACKNegative reputations can be hard to phase out but
NOT IMPOSSIBLE.
Outnumber the old negative posts, reviews, etc. with current content,
news, interactions, contests, etc.
USE ORGANIC SEO STRATEGY FOR LONG TERM RESULTS.
People like to see people make a comeback.
YOU CAN CHANGE
Treat your brand like a highly
valued person in your family
Give it a voice, talk to it,
understand how it feels
Apologize to it and
then…MOVE ON!
IA JIMENEZ, YOUR BEST YOU COACHING
twitter.com/iajimenez
facebook.com/yourbestyoucoaching
linkedin.com/in/iajimenez
www.YourBestYouCoaching.com
ia@yourbestyoucoaching.com
435-633-1619