WHY SHOULD INDIA CARE ABOUT DIGITAL?

Satyan Gajwani @satyangajwani

WORTH THE HEADACHE?

NOT REALLY A BUSINESS?

REALITY

COMPANY MKT CAP ZEE ENTERTAIN 29,460 Cr SUN TV 15,553 Cr DB CORP 5,689 Cr DISH TV 5,384 Cr TV18 3,945 Cr HATHWAY 3,768 Cr

JUSTDIAL 11,335 Cr INFOEDGE 6,226 Cr MAKEMYTRIP 5,709 Cr

Digital will be the largest driver of growth in media

in next 10 years

Content TV Channel

Cable / Satellite

Consumer

TRADITIONAL MEDIA

Content Platform Pipe Consumer

DIGITAL: NOT THAT DIFFERENT

So what’s the real difference?

Content TV Channel

Cable / Satellite

Consumer

THE REAL DIFFERENCE

Content Platform Telco / Broadband Consumer

5-10 providers / genre

1000s of providers

3-6 channels / genre

100s of platforms

Cost: as low as Rs 500 / clip

Cost: as low as Rs 10L to launch

TELEVISION

DIGITAL

Competition breeds innovation

Content Platform Pipe Consumer

INNOVATION

INNOVATION

Content Platform Pipe Consumer

INNOVATION

INNOVATION

INNOVATION

INNOVATION

INNOVATION

INNOVATION

INNOVATION

INNOVATION

Competition

Innovation

Engagement

Revenue

50,000,000 monthly unique visitors

TIMES INTERNET

the largest Indian digital group

Google Analytics

TIMES INTERNET

GAANA

2014 7.5 million monthly users

1 billion streams

DEVELOPER.GAANA.COM

AN APP STORE FOR DEVELOPERS

AN APP STORE FOR DEVELOPERS

SOUNDWAVE Social music discovery

SONGQUEST Quizzes and Gaming

CHORUSPLAY Social Jukebox

DATING KIDS MUSIC

EVERYONE BENEFITS

Content Platform Telco / Broadband Consumer

So how do we get there?

SUPPORTIVE CONTENT PARTNERSHIPS

•  Access restrictions •  Onerous contracts •  Unrealistic MGs •  Long negotiations •  Short-term attitude

STIFLE INNOVATION

NON-NEUTRAL PIPES

Content Platform Telco / Broadband Consumer

BAD BUSINESS DECISION

DANGERS OF NON-NEUTRAL PIPES

FREE FLOW OF INFORMATION

Information is the currency of democracy.

~ Thomas Jefferson

CREATE THE ECOSYSTEM, NOT THE PRODUCT

POSSIBILITIES ARE INCREDIBLE

POSSIBILITIES ARE INCREDIBLE

EVERYONE WINS

LET’S EMBRACE THE NEXT WAVE, TOGETHER

Competition

Innovation

Engagement

Revenue . (and )  

Thanks for listening, @satyangajwani