I blog

you blog

we all blog

but why

What is a blog?

what good would

blogging do for me?

Benefits of

business blogging

• More name recognition

• Establish authority

• Showcase expertise

• Give the company a human face

• Inexpensive

• Helps with SEO*

Who would you give your

attention and/or money

to?

The guy who sells the exact same stuff

everyday, or the other one who does

something new constantly?

OR the other one who does something

new – that you are interested in –

constantly?

Benefits of

business blogging

More website traffic

More views, clicks, followers

More leads

More clients

More revenue

ain’t no joke

Serious business, man.

You’re putting food on the

table, basically.

You keep us all employed!Good work, you.

That sounds like black magic..

I’m not so sure it’d work for us.

Oh yeah?

Let’s look at your target audience of today

•81% research online before buying

• Organic search leads have 14.6% close

rate, while outbound marketing leads have

1.7% close rate

• Consumers go through 57% of the

decision-making process before ever

talking to sales

* My favourite SEO joke

Search Engine Optimisation (SEO): do whatever you need to do, in

order to show up on the first couple of pages of Google when someone

searches for something relevant

My favourite SEO joke

My favourite SEO joke

Your potential buyers are already online!

You’ve got to have a voice there.

It’s really not an option.

..but hey, it will be

worth it

Let’s use me as an example

Write and write

and write some more

until it works

sounds great, but..

• “I don’t have the time”

• “I’m not a good writer”

• “I feel like a fraud”

• “What the hell should I write about??”

• You will have time for it if it’s a priority

• You are an expert, that’s why you are here

• There are different styles and formats

(lists, videos, presentation, check list,..)

• There shall be help!

Start typing until

it becomes writing.You’re not trying to win a book deal.. (or are you?)

the DOs and DON’Ts

the

DOs

Think about your readers

Use scannable formatting

Be a friend

Be helpful & accurate

Use pictures, data &

research

the

DON’Ts

o Don’t steal photos or content

o Don’t make it all about you

o Don’t hold unrealistic expectations

o Don’t compare yourself to others:

“But I’m not good enough”

Focus on what your readers are looking for.

People buy what they need, not what you sell.

the good, the bad,

and the oh hell no

inspiring

photo

catchy

headline

clear headings,

subheadings

research

shareable

OMG

like who cares

• can be fun

• time consuming, challenging

Most people who start a blog quit within the

first 3 months. Majority won't get much

love.

It's not a tactic. It's a long term strategy.

Thank you for readingAny questions?

Kim.huynh0101@gmail.com

@kimmology

www.kimmology.com