Why Lenovo S10 Social Media Marketing is Not Good Enough

Post on 22-Jun-2015

2.566 views 3 download

Tags:

description

My 5-minute presentation on ad:tech Shanghai on the panel of "Internet Word of Mouth", moderated by Sam Flemming

Transcript of Why Lenovo S10 Social Media Marketing is Not Good Enough

Why Lenovo S10 Social Media Marketing is Not Good Enough

http://www.ideaeverywhere.com/s10/

http://ideas10.qq.com

But there is NO conversations

Image credit to Helge Fahrnberger

Publicize and popularize products via online forums and blogs. Send at least 50 propaganda posts per day. - From a Job Description from an online PR firm

Via BusinessWeek

Conversation is NOT manipulating online voices.

Conversation means you are NOT machine

• Have open and honest conversations

• Engage in like a human being

Thank you!

• China Growth Capital http://www.chinagrowthcapital.com

• China Web 2.0 Review http://www.cwrblog.net

• Email: tangoschan@gmail.com• Twitter: @Tangos