Post on 14-Feb-2017
Why, How, & WIIFMSensible Social Media
Sheila Scarborough@SheilaS@TourismCurrents
Why? @SheilaS
@TourismCurrents
Because your visitor
is there@SheilaS
@TourismCurrents
Fastest-growing user demographic?
You're looking at it ....
Of U.S. online adults surveyed:
71% use Facebook28% use LinkedIn23% use Twitter
28% use Pinterest26% use InstagramSource: Pew Social Networking Fact Sheet
Source: Pew Research
Social media users by age:
18 – 29 years: 90% use it30 – 49 years: 78%
50 – 64 years: 65%
65+: 46% Source: Pew Research Social Networking Fact Sheet
Your visitors are not only social, they're
mobile@SheilaS
@TourismCurrents
Source: Pew Internet Research
Facebook has 1.44 billion monthly active mobile
users.
51% of those access the network ONLY from their
mobile device.Source: Venture Beat
Why social
media?
Search/SEO
Local Search Impact
Start with your social profiles, plus this URL:www.google.co
m/business @SheilaS@TourismCurrents
Strategy....
Get One @SheilaS
@TourismCurrents
Strategy Down to Each Social Post
Overall goals for town, business, or hotel
Marketing communications to support goals
Social media that supports your marketing
Instagram photos to reach particular visitor type
Strategy to Social Post Example
Increase craft beer festival attendance
Marketing goal to support - reach craft beer fans
Social media to support beer fan outreach
Instagram photos using #craftbeer hashtag
How? @SheilaS
@TourismCurrents
"If you know how to work with customers
in person,you know how to
work with customers online."
Becky McCray, Small Biz Survival
You Got This!
WIIFMWhat's In It
For Me?@SheilaS
@TourismCurrents
More word-of-mouth
marketingMore sales @SheilaS
@TourismCurrents
Free = kittens not beer
@SheilaS@TourismCurrents
"I don't have time to manage one of those 'telephones.' I'm
too busy running my business."
The marketing team....City, CVB, or
ChamberArea attractions,
businesses, & hotels/lodging
You @SheilaS@TourismCurrents
"The CVB [or City] gets visitors to the destination,
but YOU have to get them
through your door."Leslie McLellan, Just a Small Town Girl and
Visit the San Jacinto Valley, California
To Do List Make sure the City knows about
your social media profiles Help them help you
Support each other & give shout-outs! Tag on Facebook, link to them, use
their @name on Twitter Tell your customers where to find
you on social media, & talk to people there!
Photo Credits Mobile travelers with tablet
(courtesy BJMcCray on Flickr CC) Free kittens not free beer
(courtesy pinguino at Flickr CC) All other screenshots & photos
are my own
These slides are on www.slideshare.net/SheilaS
Sheila Scarborough
Tourism Currents
@SheilaS@TourismCurrents