Why every extraordinary business is driven by purpose - 10 Insights from Haley Rushing

Post on 19-Jan-2015

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Haley Rushing co-founded The Purpose Institute. As Chief Purposologist, Haley has spent the past decade helping organizations to discover and bring to life a deeper reason for their existence beyond making money. She helps them find meaning in what they do by shedding a light on the difference they make. Listen to the full 33voices interview with Haley at http://www.33voices.com/haley-rushing

Transcript of Why every extraordinary business is driven by purpose - 10 Insights from Haley Rushing

PRESENTS10 Inspirational Moments:

HALEYRUSHING

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Co-Founder & Chief Purposologist at The Purpose Institute.Has spent the past decade helping organizations to discover and bring to life a deeper reason for their existence beyond making money.

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Insight #1

Your purpose is your true north star –it’s what drives everything

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Insight #2

Where your talent and the needs of the world intersect –THAT’S YOUR PURPOSE

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Insight #3

Align your strategic initiative with your company’s purposeand watch employee engagement soar

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Insight #4

Human hearts aredrawn more to meaning than money

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Insight #5

When your purpose is clear, your marketing becomes about telling your story –

Akin Southwest Airlines where ‘bags fly free’

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Insight #6

Advertising rarely makes your company compelling –you have to be compelling to begin with

(0.56m) Haley discusses how to use your purpose in advertising

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Insight #7

The best talent is attracted to a defining purpose –how big is your impact on the world?

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Insight #8

A purpose leaders’ highest priority isto be the torch bearer of purpose

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Insight #9

Purpose transcends your role as a leader –it’s timeless and your job is to ignite in others

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Insight #10

Stop focusing on what’s wrong with your business,only when you recognize what’s right about what you do will your purpose emerge

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