Why every CEO should tweet &

snap

Social media for managers - 1o1

Budapest

Chicago

Adapazarı

Flickr: belinda07

Social media …

Social media: websites & applications that enable users to create and share

content or to participate in social networking

& generate data by doing so

1.4 bln

288 mlnNL: 2.8 mlnDaily: 1 mln

Nearing 200 mln?700 snaps/day (May 2014)

“daaetje”

1 mln/10 days

Flickr: sepblog

1. Data

2. Expectations

3. Personal level

Relevance

Flickr: r2hox

1. Data. Big data.

364 mln users worldwide5 mln users

4,1 active12th

Flickr: walkingsf

Data

Flickr: archangel 12

Flickr: Bill Dickinson

2. Expectations

People talk about you

People talk to you

People want to talk with you

People want you to talk to them

Expectations have changed

#tatasteel

buyers are humans, too

(so are suppliers)

Is this relevant for us?

3. Social media & YOU

A fulfilling career & income

Knowledge

Friends (online & IRL)

An understanding of my industry

A sense of the world around me

Skills

A succesful personal brand

What’s in it for me?

Pleasure. Fun. Fullfillment. Purpose.

@elja1op1