Post on 09-May-2015
description
Why Do Kids & Teens Love Snapchat?
Why Do Kids & Teens Love Snapchat?
• Facebook has long maintained that teens are not losing interest.
• However, Q3 numbers show that teens are leaving Facebook.
• Instead, teens are adopting Snapchat.
• Snapchat
has quickly risen to mass
popularity, much like Instagram.•
Investors are taking notice and Snapchat
is likely to expand in
2014.
The Appeal of the Ephemeral
•
Snapchat
actually sees 350 million snaps per day.
•
In comparison, Facebook also sees 350 million photos uploaded every day.
•
According to Josh Constine
at TechCruch,
kids and teens like Snapchat
because it is
ephemeral –
the photos and videos disappear after 10 seconds, leaving no time for them to be judged.
The Appeal of the Ephemeral
•
Constine
believes that kids and teens see Facebook the way adults seek LinkedIn (as a more professional space).
•
Facebook also may be too overwhelming for the younger crowd, which is gravitating toward single-
service social media apps.•
Facebook is also associated with drama and cyberbullying
amongst
teens.
Is Snapchat
Worth $4 Billion?
•
Investors are raising Snapchat’s
monetary worth as
it rises in popularity.•
According to The Washington Post, The current value of Snapchat
is between $3
billion and $4 billion.•
This is a large amount of money for an app that does not yet produce revenue.
•
Figure is based on the current market and the app’s potential for growth.
Is Snapchat
Worth $4 Billion?
•
Tencent, a media holding company from China, is currently considering a major investment in Snapchat.
•
This is a risk but it is not without precedent –
neither Instagram
nor YouTube produced significant revenue before they were bought by Facebook and Google.
Predictions for 2014
•
Because it is following a similar trajectory to Instagram, it is likely that Snapchat
will eventually be
sold and monetized in 2014.•
According to CNN, the CEO of Snapchat, Evan Spiegel, has implied that in-app purchases may be a way to monetize.
•
Snapchat
also has a new feature called Snapchat
Stories where snaps last for 24 hours rather than the typical 10 seconds.
Predictions for 2014
•
This platform could potentially be used for advertisers.
•
Snapchat
would be an ideal advertising platform for those who market toward kids and teens.
•
Clothing retailers could send snaps that promote new products.
•
Entertainment companies could use the Snapchat
Stories
feature to post video trailers for new TV shows, movies, and video games.
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