Post on 22-Apr-2015
description
The playing field
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CONTROL TRUST
Advertising
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CONTROL TRUST
PR
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CONTROL TRUST
Social Media
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People pissed at U, just b/c they can
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Trolls
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Explain
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Acknowledge and apologize for
negative experience
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Take if offline
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Brand ambassadors to the rescue!
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Ignore
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U f****d up?
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Customer f****d up?
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Competitor f****d up?
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Solve issue!
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7% increase in word of mouth advocacy unlocks 1% additional company growth.
2% reduction in negative word of mouth boosts sales growth by 1%!
Advocacy drives growth, London School of Economics, 2005
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Have an opinion!
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Public relationships
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@miharejc
miha.rejc@gmail.com
Thank you for your attention!
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