http://www.flickr.com/photos/jamescridland/613445810/

22 February 2013Bruno Pedro

Who’s using your API?

Bruno PedroWeb and Cloud Computing Technologist with over ten years’ experience. CTO of Nubera, the company behind GetApp and CloudWork.

http://brunopedro.com/

Companies that survive are the ones that are obsessed with customer experience.

—Jeff Lawson, CEO twilio

Engage your customer:don’t say API, say Capability.

—Laura Merling, AT&T

So, who are your customers?

How do you reach them?

Your API

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Your customers

features

developers

applications

Traditional API distribution channel

Your company API

Pros• Decoupled app development

Pros• Engaging developer community

Pros• If done right, exponentially scalable

Cons• Loss of control over final product

• Poor or non-existant customer support

• Only successful if it scales quickly

Your customer experience is controlled by someone else!

Alternatives?• Customers pay for solutions

• APIs work better together

• Offer ready-to-use integrations

Your API

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integrations

Integrations• Business analysis

Integrations• Integration development

Integrations• Marketing through traditional channels

Your API

10011010010010000011010010110100

features

developers

applications

integrations

self-service catalog

Your customers

Multiple API distribution channels

Benefits• Multiple distribution channels

• Co-marketing with other app vendors

• Overall better customer experience!

So, who are your customers?

How do you reach them?

http://www.flickr.com/photos/jamescridland/613445810/

22 February 2013Bruno Pedro

Who’s using your API?